Make the most out of marketing tools that you can control

The marketing world is constantly evolving, but author and publisher Troy Lambert doesn’t want you to panic.

Sure, there are aspects you can’t control — so that’s why he suggests focusing on the platforms that you can control.

Lambert’s advice, in a guest post on fellow writer C.S. Lakin's blog, hits some common themes such as making use of street teams and newsletters.

But he also brings up the benefits of collaborating and pooling resources with other writers.

Check out all of his marketing shakeup tips on Live Write Thrive.

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