What author branding really is (and why you don't have to hate it)

Authors who cringe at the word “brand” and at the mere thought of marketing aren’t alone.

Commenters on bestselling author Ev Bishop’s guest post on this topic expressed that sentiment many times, as did Bishop herself.

However, a few experts’ take on branding and marketing helped her reframe the idea as forming a relationship with your readers and publicly expressing your calling.

Whether Bishop’s new attitude resonates with you or not, she explains why authors need a brand, how to determine it, and how it will help them in a guest post on Anne R. Allen’s blog.

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