How to determine your comp titles -- and use that knowledge

The Alliance of Independent Authors wants to make one thing clear: considering comparable titles and authors isn’t a value comparison.

That is, it’s not a question of whether you and your book are better or worse than the other author and their book.

Rather, it’s about understanding the audience and market for your book.

ALLi’s guide to comparison authors, genres, and tropes goes on, after clarifying that point, to explain not just how to determine your comp titles but how to put that information to use in spreading the word about your book.

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