Posted on February 11, 2023 at 12:00 PM by Sadye Scott-Hainchek
Most, if not all, authors have heard about BookTok as a marketing strategy.
(Whether they want to participate in it is another story, of course.)
If you're curious but want to have a game plan before giving it a try, good news: Penny Sansevieri has posted a step-by-step guide to using BookTok for book marketing on her Author Marketing Solutions blog.
It covers the demographics of TikTok users, content creation ideas, strategies for building relationships with other authors and influencers, and more.
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Categories: Behind the scenes
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