Posted on October 2, 2019 at 4:25 PM by Sadye Scott-Hainchek

Joanna Penn hosted a veteran publicist and author on her podcast recently, and the episode is bursting with useful information on all aspects of book promotion.

You can either read or listen to Dana Kaye’s explanations of what author branding is, the difference between book marketing and publicity, how to pitch your book to the media, and more at The Creative Penn.

Plus, if you find yourself doubting the wisdom of going indie versus seeking a traditional publisher, you’ll find Kaye’s experience with both routes to be illuminating.

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