Posted on 10/24/2019 at 03:00 PM by Sadye Scott-Hainchek
If the word "influencer" reminds you of the Fyre Music Festival documentaries that were so popular earlier this year, take a deep breath.
When Shayla Raquel, author of The 10 Commandments of Author Branding, talks about reaching out to influencers, she’s referring to known experts on a topic with a significant following, not paid Instagrammers.
Raquel shares her advice on which influencers to approach, how to do so, and what not to do in a guest post on Jane Friedman’s blog.
And in case you’re skeptical, she finishes with a pie-in-the-sky success story of her own.
Categories: Behind the scenes