Posted on August 31, 2020 at 4:10 PM by Sadye Scott-Hainchek

Kris Rusch finally found the time to read a buzzed-about interview that Bill Gates did with Wired earlier this month.

Gates, thanks to his involvement with the Bill and Melinda Gates Foundation, which funds vaccines, testing, and treatment worldwide, has become quite well versed in medicine for a layperson.

And what caught Rusch’s attention most in the interview, then, was his hope that scaled-up vaccine development should have COVID-19 under control in wealthy nations by the end of 2021 … and worldwide by the end of 2022.

We can all certainly hope or pray it’s resolved faster, but, Rusch says, we’re best served — all of us, writers or not — by assessing our current situations, predicting how they will look in the future, revising those predictions every two weeks, and planning for a variety of scenarios (best-case, worse-case, and in between).

Read more on this advice and how Rusch has put it into place in her business musings post about pivoting.

Categories: Behind the scenes

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