Posted on 11/25/2020 at 09:48 AM by Sadye Scott-Hainchek

It may be the day before Thanksgiving, but there’s still plenty of time to implement festive holiday marketing.

Don’t believe Penny Sansevieri on this? She lists off a number of holidays that are several weeks out and emphasizes that book buying doesn’t stop at Christmas — after all, folks have gift cards to be spent.

Sansevieri offers suggestions for how to tie your book marketing in with upcoming holidays (including the days when she typically sees the lowest ad costs) at her Author Marketing Experts blog.

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