Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek
In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career plans more than a blog will.
So that may lead some authors to wonder how they can do the best job they can with the newsletter.
Penny Sansevieri addressed this topic in a recent episode of her Book Marketing Tips & Author Success podcast.
A link to the full episode is available on her blog, where she summarized some of its key points.
Among them: advice on how to choose the right mailing platform, add followers, provide meaningful content, set realistic goals, choose a design template, and increase your open rate.
Head to Author Marketing Experts for all of Sansevieri’s suggestions on creating and maintaining a successful author newsletter.
Categories: Behind the scenes