Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career plans more than a blog will.

So that may lead some authors to wonder how they can do the best job they can with the newsletter.

Penny Sansevieri addressed this topic in a recent episode of her Book Marketing Tips & Author Success podcast.

A link to the full episode is available on her blog, where she summarized some of its key points.

Among them: advice on how to choose the right mailing platform, add followers, provide meaningful content, set realistic goals, choose a design template, and increase your open rate.

Head to Author Marketing Experts for all of Sansevieri’s suggestions on creating and maintaining a successful author newsletter.

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