Posted on 07/10/2021 at 12:00 PM by Sadye Scott-Hainchek

Yesterday we shared some expert advice on seasonal publishing for indie authors.

Now, we have general advice on the factors to consider when picking a launch date when it’s not connected to an external event.

Penny Sansevieri shared the highlights from her Book Marketing Tips & Author Success podcast episode that broke down book-launch date selection in a post on her blog.

One area of overlap? Both she and ALLi agree that you must be able to commit to the follow-up activities, no matter what date you choose and why.

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Categories: Behind the scenes

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