No reason for a season: General tips on picking book-launch dates

Yesterday we shared some expert advice on seasonal publishing for indie authors.

Now, we have general advice on the factors to consider when picking a launch date when it’s not connected to an external event.

Penny Sansevieri shared the highlights from her Book Marketing Tips & Author Success podcast episode that broke down book-launch date selection in a post on her blog.

One area of overlap? Both she and ALLi agree that you must be able to commit to the follow-up activities, no matter what date you choose and why.

Related posts 

• Kristine Kathryn Rusch: On book "birth" days versus release days 

• Which month is best for your book launch?