Posted on August 16, 2021 at 10:24 AM by Sadye Scott-Hainchek

Anecdotally, you probably suspected that many of us have kept up our COVID-19 shopping habits long past lockdowns and into the era of vaccination.

Kristine Kathryn Rusch is sharing plenty of data to confirm this suspicion, too: We’re shopping online more often now.

But more importantly, online shoppers as a monolith are using more websites to make purchases — meaning they’re becoming accustomed to navigating sites that aren’t Amazon.

That’s excellent news for any indie author willing to sell on a variety of websites, obviously; Rusch will expound further on what the shrinking of the digital divide means for indie writers in follow-up business musings posts.

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Categories: Behind the scenes

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