Posted on 10/05/2021 at 02:29 PM by Sadye Scott-Hainchek

Your author platform wasn’t all built in the same day, but aesthetically speaking, you’ll want it to look that way.

Penny Sansevieri says that your website, your social media accounts, and your book covers should ideally be tied together with some sort of visual theme — think similar colors and fonts.

She explains how these small tweaks can make a significant impact on your author brand in a post at Author Marketing Experts.

Categories: Behind the scenes

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