Penny Sansevieri on finding the perfect audience for your book

Knowing how many other books are out there can make an author consider getting creative in whom their marketing targets.

Penny Sansevieri wants to issue a warning about that, though.

Creativity is great in your writing, she says, but should be used with more care when it comes to marketing — it's better to target just the right readers, versus targeting more readers who might not be your ideal audience.

In the latest episode of her Book Marketing Tips and Author Success podcast, Sansevieri describes how to zero in on your perfect reader market.

(The episode is embedded in a post at Author Marketing Experts.)