Posted on July 8, 2022 at 1:00 PM by Sadye Scott-Hainchek

The secret of successful book marketing, says Penny Sansevieri, is a concept that's very easy to understand: connection.

As anyone who's tried to bond with another person knows, though, it's not necessarily easy to do.

Sansevieri acknowledges that it might take some trial and error to find the best way to genuinely bond with your readers, but it's absolutely critical for self-published authors.

Read her full thoughts on why true connections with readers matter at Author Marketing Solutions.

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