Posted on February 7, 2024 at 10:09 AM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business news and marketing advice to offer.
Here are the ones that we thought were can't-miss for our authors:
Why write a press release in the digital age?: PR expert Claire McKinney updates a previous post in which she explains the ways in which simply writing (not even sharing) a press release can help writers' marketing efforts (Jane Friedman).
Ways authors can succeed without social media: Opinions aside, it's objectively true that the shelf life of a social media post is often short, so Penny Sansevieri reminds authors of other, longer-lasting digital outreach methods (Author Marketing Experts).
Social media best practices for authors: Kathryn McClatchy assesses the changes that the online landscape saw in 2023 and provides a path forward based on current trends (Writers in the Storm).
Do aspiring artists have to start a TikTok?: The Passive Voice blog excerpts from a Vox piece on building a following via TikTok.
Self-publishing questions answered: Michael La Ronn and Sacha Black take on member questions about ISBNs, book distribution, and more (Alliance of Independent Authors).
Categories: Behind the scenes