Posted on November 13, 2025 at 10:00 AM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Metrics that grow your author career: Penny Sansevieri explains that focusing on the actions you take in support of book sales, not the sales themselves, will provide you with much more helpful data and a clearer head to boot (Author Marketing Experts).
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How do book clubs find you?: Randy Susan Meyers, in a similar vein, suggests ways to make it easier for book clubs to discover and choose your works, versus spending your time chasing them (Writer Unboxed).
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News summary: Dan Holloway reports on artificial intelligence use's association with higher earnings and Amazon's launch of the AI tool Kindle Translate (Alliance of Independent Authors).
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Predatory opt-outs: Of course the Anthropic copyright lawsuit has inspired several bad actors to target authors, encouraging them to opt out of the settlement ... to the authors' detriment and the scammers' benefit (Writer Beware).
Categories: Behind the scenes