Posted on October 1, 2026 at 11:15 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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How those personalized scam emails are built: Victoria Strauss shares some sloppy examples of AI-generated fraud, so you can learn to recognize the tells (Writer Beware).
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What actually sells books?: Penny Sansevieri looked at thousands of author campaigns to identify eight practices that resulted in better book sales — and several that rarely did (Author Marketing Experts).
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How to get bookstore events: Sansevieri wants authors to stop pitching a book signing and explains what they should offer instead (Author Marketing Experts).
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Lessons learned from fifteen years as a full-time author entrepreneur: Joanna Penn's past year taught her a great deal about what can be gained by shifting your focus and energy (The Creative Penn).
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Can librarians learn to just say no?: Guy Gonzalez analyzes the ongoing ebook affordability battle between libraries and publishers and how indie authors and publishers could position themselves to take advantage of this (Words & Money).
Categories: Behind the scenes