15 rules of book advertising that are worth following

Posted on 01/28/2022 at 01:00 PM by Sadye Scott-Hainchek

David Gaughran comes from a digital marketing background and has made a solid career out of writing and selling books....

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

Choose the right Kindle categories to boost your book sales

Posted on 05/07/2021 at 09:48 AM by Sadye Scott-Hainchek

Not to be alarmist, but choosing the wrong categories for your book (or any product) on Amazon can have a...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Marketing

Amazon adds serialized-story option called Kindle Vella

Posted on 04/13/2021 at 10:06 AM by Sadye Scott-Hainchek

David Gaughran alerted us to Amazon’s new feature for US-based authors: Kindle Vella. Vella is for stories told one episode...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Kindle Direct Publishing

The five stages of editing (and why each is important)

Posted on 03/04/2021 at 02:36 PM by Sadye Scott-Hainchek

Readers may still pick up your book and even forgive it if it has an odd cover or underwhelming blurb....

Categories: Behind the scenes

Tagged As: David Gaughran, Editing

David Gaughran: Set your book cover designer up for success

Posted on 02/24/2021 at 11:41 AM by Sadye Scott-Hainchek

We’ve been pretty emphatic at Fussy that authors are best served by having a professional design their book covers, with...

Categories: Behind the scenes

Tagged As: Cover design, David Gaughran

The psychology of setting an ebook price

Posted on 02/23/2021 at 09:59 AM by Sadye Scott-Hainchek

Choosing a price for your ebook can feel like a no-win situation. Set the price too high and you may...

Categories: Behind the scenes

Tagged As: David Gaughran, The business of writing

David Gaughran breaks down the market for short stories

Posted on 02/04/2021 at 03:14 PM by Sadye Scott-Hainchek

Perhaps you don’t need to be told that making money from short stories is a bit harder than selling novels....

Categories: Behind the scenes

Tagged As: David Gaughran, Short story, The business of writing

David Gaughran: 9 ways to draw in new readers with freebies

Posted on 02/01/2021 at 11:14 AM by Sadye Scott-Hainchek

David Gaughran is experiencing a bit of deja vu. Sure, there wasn’t a pandemic in 2010-2011, and sure, people are...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

Take it from an editor: How to edit your own novel

Posted on 01/04/2021 at 03:00 PM by Sadye Scott-Hainchek

The first thing you should know about self-editing is that it doesn’t replace a professional editor, says David Gaughran. What...

Categories: Behind the scenes

Tagged As: David Gaughran, Editing

David Gaughran debunks the Amazon A9 Algorithm myth

Posted on 07/29/2020 at 01:09 PM by Sadye Scott-Hainchek

How many times have you seen a reference to Amazon’s A9 Algorithm? And how many of those references seemed to...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Technology