David Gaughran: Don't sweat about going viral

Posted on 02/04/2020 at 03:00 PM by Sadye Scott-Hainchek

Next time you watch an animal shelter’s goofy video or a small-town police department’s meme imitation go viral, feel free...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran's seven tips for an effective author newsletter

Posted on 01/23/2020 at 02:44 PM by Sadye Scott-Hainchek

You maybe (probably) already have an author newsletter, or if not, you might be ready to make that a priority....

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

What David Gaughran learned about marketing from "The Piña Colada Song"

Posted on 01/20/2020 at 11:12 AM by Sadye Scott-Hainchek

Those of you prone to earworms may want to skip this post. David Gaughran reflects on the five marketing lessons...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Pop culture

Need a free graphic-design suite? David Gaughran has you covered

Posted on 01/17/2020 at 10:45 AM by Sadye Scott-Hainchek

David Gaughran has a roundup of his favorite free graphic-design tools for authors, but if you already use and love...

Categories: Behind the scenes

Tagged As: Cover design, David Gaughran, Design, Technology

David Gaughran: Don't miss out on the power of email newsletters

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

David Gaughran on how to handle Facebook's future ad changes

Posted on 08/15/2019 at 03:18 PM by Sadye Scott-Hainchek

A big change to Facebook ads may not be coming until February 2020, but David Gaughran still wants you to...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

Why (and how) you should compare yourself to other authors

Posted on 07/11/2019 at 10:35 AM by Sadye Scott-Hainchek

You’re a strong writer with compelling stories. You know it. Readers know it and tell you so. Then why does...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

David Gaughran on moving to MailerLite from Mailchimp

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

Understanding and reacting to Mailchimp's pricing changes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use Mailchimp for their author newsletters have likely received some bad news: that the pricing structure is changing...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing, Technology

David Gaughran: Avoid these pitfalls in reader targeting

Posted on 05/15/2019 at 02:50 PM by Sadye Scott-Hainchek

David Gaughran acknowledges that the last thing authors probably want is another concept to juggle. That doesn’t negate the importance...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing