David Gaughran: Don't stoop to "engagement-bait" on Facebook

Posted on 05/18/2020 at 12:00 PM by Sadye Scott-Hainchek

You’ve no doubt been encouraged to seek online engagement with your readers or potential readers, especially with in-person engagement limited...

Categories: Behind the scenes

Tagged As: David Gaughran, Social media and websites

Apple's new publishing portal doesn't require authors to have a Mac

Posted on 05/12/2020 at 12:00 PM by Sadye Scott-Hainchek

In case you missed the news last Friday, Apple’s new portal allows you to upload epub books and sell them...

Categories: Behind the scenes

Tagged As: Apple, David Gaughran, Publishing, The Digital Reader

David Gaughran's advice on improving email open rates

Posted on 03/30/2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

David Gaughran: Don't sweat about going viral

Posted on 02/04/2020 at 03:00 PM by Sadye Scott-Hainchek

Next time you watch an animal shelter’s goofy video or a small-town police department’s meme imitation go viral, feel free...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran's seven tips for an effective author newsletter

Posted on 01/23/2020 at 02:44 PM by Sadye Scott-Hainchek

You maybe (probably) already have an author newsletter, or if not, you might be ready to make that a priority....

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

What David Gaughran learned about marketing from "The Piña Colada Song"

Posted on 01/20/2020 at 11:12 AM by Sadye Scott-Hainchek

Those of you prone to earworms may want to skip this post. David Gaughran reflects on the five marketing lessons...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Pop culture

Need a free graphic-design suite? David Gaughran has you covered

Posted on 01/17/2020 at 10:45 AM by Sadye Scott-Hainchek

David Gaughran has a roundup of his favorite free graphic-design tools for authors, but if you already use and love...

Categories: Behind the scenes

Tagged As: Cover design, David Gaughran, Design, Technology

David Gaughran: Don't miss out on the power of email newsletters

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

David Gaughran on how to handle Facebook's future ad changes

Posted on 08/15/2019 at 03:18 PM by Sadye Scott-Hainchek

A big change to Facebook ads may not be coming until February 2020, but David Gaughran still wants you to...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

Why (and how) you should compare yourself to other authors

Posted on 07/11/2019 at 10:35 AM by Sadye Scott-Hainchek

You’re a strong writer with compelling stories. You know it. Readers know it and tell you so. Then why does...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing