David Gaughran: Set your book cover designer up for success

Posted on 02/24/2021 at 11:41 AM by Sadye Scott-Hainchek

We’ve been pretty emphatic at Fussy that authors are best served by having a professional design their book covers, with...

Categories: Behind the scenes

Tagged As: Cover design, David Gaughran

The psychology of setting an ebook price

Posted on 02/23/2021 at 09:59 AM by Sadye Scott-Hainchek

Choosing a price for your ebook can feel like a no-win situation. Set the price too high and you may...

Categories: Behind the scenes

Tagged As: David Gaughran, The business of writing

David Gaughran breaks down the market for short stories

Posted on 02/04/2021 at 03:14 PM by Sadye Scott-Hainchek

Perhaps you don’t need to be told that making money from short stories is a bit harder than selling novels....

Categories: Behind the scenes

Tagged As: David Gaughran, Short story, The business of writing

David Gaughran: 9 ways to draw in new readers with freebies

Posted on 02/01/2021 at 11:14 AM by Sadye Scott-Hainchek

David Gaughran is experiencing a bit of deja vu. Sure, there wasn’t a pandemic in 2010-2011, and sure, people are...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

Take it from an editor: How to edit your own novel

Posted on 01/04/2021 at 03:00 PM by Sadye Scott-Hainchek

The first thing you should know about self-editing is that it doesn’t replace a professional editor, says David Gaughran. What...

Categories: Behind the scenes

Tagged As: David Gaughran, Editing

David Gaughran debunks the Amazon A9 Algorithm myth

Posted on 07/29/2020 at 01:09 PM by Sadye Scott-Hainchek

How many times have you seen a reference to Amazon’s A9 Algorithm? And how many of those references seemed to...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Technology

David Gaughran: Think of Amazon also-boughts as a symbol

Posted on 07/23/2020 at 11:45 AM by Sadye Scott-Hainchek

It’s a great day when we can share a post from a publishing guru that includes the phrase “I suggest...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran

David Gaughran: Don't stoop to "engagement-bait" on Facebook

Posted on 05/18/2020 at 12:00 PM by Sadye Scott-Hainchek

You’ve no doubt been encouraged to seek online engagement with your readers or potential readers, especially with in-person engagement limited...

Categories: Behind the scenes

Tagged As: David Gaughran, Social media and websites

Apple's new publishing portal doesn't require authors to have a Mac

Posted on 05/12/2020 at 12:00 PM by Sadye Scott-Hainchek

In case you missed the news last Friday, Apple’s new portal allows you to upload epub books and sell them...

Categories: Behind the scenes

Tagged As: Apple, David Gaughran, Publishing, The Digital Reader

David Gaughran's advice on improving email open rates

Posted on 03/30/2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter