David Gaughran: Think of Amazon also-boughts as a symbol

Posted on July 23, 2020 at 11:45 AM by Sadye Scott-Hainchek

It’s a great day when we can share a post from a publishing guru that includes the phrase “I suggest...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran

David Gaughran: Don't stoop to "engagement-bait" on Facebook

Posted on May 18, 2020 at 12:00 PM by Sadye Scott-Hainchek

You’ve no doubt been encouraged to seek online engagement with your readers or potential readers, especially with in-person engagement limited...

Categories: Behind the scenes

Tagged As: David Gaughran, Social media and websites

Apple's new publishing portal doesn't require authors to have a Mac

Posted on May 12, 2020 at 12:00 PM by Sadye Scott-Hainchek

In case you missed the news last Friday, Apple’s new portal allows you to upload epub books and sell them...

Categories: Behind the scenes

Tagged As: Apple, David Gaughran, Publishing, The Digital Reader

David Gaughran's advice on improving email open rates

Posted on March 30, 2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

David Gaughran: Don't sweat about going viral

Posted on February 4, 2020 at 3:00 PM by Sadye Scott-Hainchek

Next time you watch an animal shelter’s goofy video or a small-town police department’s meme imitation go viral, feel free...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing / promotion, Social media and websites

David Gaughran's seven tips for an effective author newsletter

Posted on January 23, 2020 at 2:44 PM by Sadye Scott-Hainchek

You maybe (probably) already have an author newsletter, or if not, you might be ready to make that a priority....

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

What David Gaughran learned about marketing from "The Piña Colada Song"

Posted on January 20, 2020 at 11:12 AM by Sadye Scott-Hainchek

Those of you prone to earworms may want to skip this post. David Gaughran reflects on the five marketing lessons...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing / promotion, Pop culture

Need a free graphic-design suite? David Gaughran has you covered

Posted on January 17, 2020 at 10:45 AM by Sadye Scott-Hainchek

David Gaughran has a roundup of his favorite free graphic-design tools for authors, but if you already use and love...

Categories: Behind the scenes

Tagged As: Cover design, David Gaughran, Design, Technology

David Gaughran: Don't miss out on the power of email newsletters

Posted on August 21, 2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing / promotion

David Gaughran on how to handle Facebook's future ad changes

Posted on August 15, 2019 at 3:18 PM by Sadye Scott-Hainchek

A big change to Facebook ads may not be coming until February 2020, but David Gaughran still wants you to...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing / promotion, Social media and websites