Posted on July 11, 2019 at 10:35 AM by Sadye Scott-Hainchek
You’re a strong writer with compelling stories. You know it. Readers know it and tell you so. Then why does...
Posted on July 8, 2019 at 12:43 PM by Sadye Scott-Hainchek
We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...
Posted on May 17, 2019 at 1:00 PM by Sadye Scott-Hainchek
Those who use Mailchimp for their author newsletters have likely received some bad news: that the pricing structure is changing...
Posted on May 15, 2019 at 2:50 PM by Sadye Scott-Hainchek
David Gaughran acknowledges that the last thing authors probably want is another concept to juggle. That doesn’t negate the importance...
Posted on April 9, 2019 at 3:00 PM by Sadye Scott-Hainchek
Sometimes half the battle when it comes to marketing is figuring out what the heck these terms actually mean. That’s...
Posted on January 6, 2019 at 12:00 PM by Sadye Scott-Hainchek
David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that ship...
Posted on November 29, 2018 at 11:30 AM by Sadye Scott-Hainchek
You know what else needs to be mobile-friendly, besides your website? Your Facebook page! David Gaughran has braced himself for...
Posted on November 5, 2018 at 10:13 AM by Sadye Scott-Hainchek
If you’ve been wondering what the heck is going on with the Amazon “also-bought” recommendations, you’re not alone. David Gaughran...
Posted on November 1, 2018 at 12:21 PM by Sadye Scott-Hainchek
One size doesn’t fit all in marketing, especially when it comes to the differences in your target audience’s age. David...
Posted on August 24, 2018 at 2:00 PM by Sadye Scott-Hainchek
David Gaughran keeps fighting the good fight against what he sees as exploitative companies that target authors. He’s calling attention...
