Posted on 05/15/2019 at 11:21 AM by Sadye Scott-Hainchek

Nate Hoffelder is launching a course, of sorts, on author newsletters. He plans to cover a variety of topics in...

Categories: Behind the scenes

Posted on 04/12/2019 at 05:00 PM by Sadye Scott-Hainchek

Personal touches are nice, but sometimes automation is just the way to go. And if you’ve been offering a free...

Categories: Behind the scenes

Posted on 03/05/2019 at 04:00 PM by Sadye Scott-Hainchek

Those of you who make book announcements via email blast have got to be positively giddy when the moment comes...

Categories: Behind the scenes

Posted on 02/18/2019 at 12:53 PM by Sadye Scott-Hainchek

Author Christina McDonald was thrilled to land a book deal, but she quickly realized that without an audience, her novel...

Categories: Behind the scenes

Posted on 01/28/2019 at 10:17 AM by Sadye Scott-Hainchek

Joanna Penn won’t lie — she was taken aback when she read an author’s assertion that email lists can be...

Categories: Behind the scenes

Posted on 01/06/2019 at 12:00 PM by Sadye Scott-Hainchek

David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that ship...

Categories: Behind the scenes

Posted on 12/28/2018 at 02:00 PM by Sadye Scott-Hainchek

Frances Caballo has already explained why you need to market through email as well as social media. Now she has...

Categories: Behind the scenes

Posted on 11/14/2018 at 11:00 AM by Sadye Scott-Hainchek

Mailchimp users have a new way to measure how effective their newsletters are. Hong Qu, director of technology at the...

Categories: Behind the scenes

Posted on 10/29/2018 at 01:30 PM by Sadye Scott-Hainchek

Frances Caballo may be a social media strategist and manager, but she knows there’s much more to modern book marketing....

Categories: Behind the scenes

Posted on 06/08/2018 at 12:00 PM by Sadye Scott-Hainchek

Authors Patty Jansen and Deanna Cabinian already explained how to grow an email newsletter. Now they’re back to reinforce why...

Categories: Behind the scenes