Posted on 07/29/2019 at 04:12 PM by Sadye Scott-Hainchek

It really is funny how much marketing advice boils down to simply being human. Here’s an example: Belinda Griffin’s tips...

Categories: Behind the scenes

Posted on 07/18/2019 at 05:00 PM by Sadye Scott-Hainchek

We doubt the Digital Reader shared this stat as a means to brag, but he very well deserves to do...

Categories: Behind the scenes

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...

Categories: Behind the scenes

Posted on 06/13/2019 at 10:42 AM by Sadye Scott-Hainchek

Amid all the mandates to share content, it’s nice to find advice on what kind of content you can use....

Categories: Behind the scenes

Posted on 06/09/2019 at 12:00 PM by Sadye Scott-Hainchek

Implementing marketing strategies can feel like an accomplishment in and of itself, but you shouldn’t just set ’em and forget...

Categories: Behind the scenes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use Mailchimp for their author newsletters have likely received some bad news: that the pricing structure is changing...

Categories: Behind the scenes

Posted on 05/15/2019 at 11:21 AM by Sadye Scott-Hainchek

Nate Hoffelder is launching a course, of sorts, on author newsletters. He plans to cover a variety of topics in...

Categories: Behind the scenes

Posted on 04/12/2019 at 05:00 PM by Sadye Scott-Hainchek

Personal touches are nice, but sometimes automation is just the way to go. And if you’ve been offering a free...

Categories: Behind the scenes

Posted on 03/05/2019 at 04:00 PM by Sadye Scott-Hainchek

Those of you who make book announcements via email blast have got to be positively giddy when the moment comes...

Categories: Behind the scenes

Posted on 02/18/2019 at 12:53 PM by Sadye Scott-Hainchek

Author Christina McDonald was thrilled to land a book deal, but she quickly realized that without an audience, her novel...

Categories: Behind the scenes