Understand your readers' level of buyer awareness

Posted on 10/14/2018 at 12:00 PM by Sadye Scott-Hainchek

The principles from a 1960s book on advertising are still perfectly relevant to indie authors in the digital age, says D...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Jane Friedman, Keywords, Marketing

Experimenting with keywords

Posted on 10/11/2018 at 12:00 PM by Sadye Scott-Hainchek

What do you do when one of your heroes talks about your blog post on her podcast? First, you probably squee or do a happ...

Categories: Behind the scenes

Tagged As: Keywords, Marketing, The Book Designer

Dive into the world of keywords with the Kindlepreneur

Posted on 10/01/2018 at 03:00 PM by Sadye Scott-Hainchek

The Kindlepreneur is back on Joanna Penn’s podcast and full, as usual, of insights about improving your marketing....

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Joanna Penn, Keywords, Marketing

Author makes key discovery on search terms

Posted on 09/07/2018 at 10:00 AM by Sadye Scott-Hainchek

Author David Kudler thought he had the best practices for Kindle Direct Publishing keywords down pat. Then another write...

Categories: Behind the scenes

Tagged As: Amazon, Keywords, Kindle Direct Publishing, The Book Designer

Key information about book keywords

Posted on 05/25/2018 at 11:00 AM by Sadye Scott-Hainchek

Kadaxis uses data science to improve book discovery across the publishing value chain.

In yesterday's post, we shared expert advice on writing a better blurb and hinted at one hugely important part: keyw...

Categories: Behind the scenes

Tagged As: Marketing, Writing advice, Keywords, Blurbs