Jane Friedman: The bar has been raised for online author events

Posted on 09/24/2020 at 03:29 PM by Sadye Scott-Hainchek

Six months into the COVID era, authors have accepted the necessity of — and often embraced — online events, versus...

Categories: Behind the scenes

Tagged As: Author events, coronavirus / COVID-19, Jane Friedman, Marketing

Penny Sansevieri: A little prep work goes a long way in marketing

Posted on 09/23/2020 at 10:49 AM by Sadye Scott-Hainchek

Feel like your marketing efforts always flop? Cheer up — your problem most likely lies in an area that you...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

A double dose of Amazon marketing podcasts

Posted on 09/18/2020 at 11:00 AM by Sadye Scott-Hainchek

There are two ways a buyer might stumble upon your book on Amazon, says Dave Chesson, and he has a...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Keywords, Marketing, Podcast

What day is best for scheduling your promo?

Posted on 09/17/2020 at 03:00 PM by Jeffrey Bruner

One of the questions we frequently get is whether it makes a difference what day of the week you promote...

Categories: Library Updates

Tagged As: Email newsletter, Marketing

55 Twitter prompts for authors

Posted on 09/15/2020 at 10:36 AM by Sadye Scott-Hainchek

Does writer’s block hit you when you turn to your social media accounts? We can’t blame you — indie authors...

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites

Penny Sansevieri: Authors can (and should!) still collaborate on marketing

Posted on 09/10/2020 at 02:55 PM by Sadye Scott-Hainchek

Back in the day, Penny Sansevieri noticed that events with multiple authors always performed better. The medium may have changed,...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

How author Emily Kimelman balances business, creative, and emotional needs

Posted on 09/08/2020 at 04:00 PM by Sadye Scott-Hainchek

Authors are constantly being told to use their creativity in other aspects of the writing business, from blog post topics...

Categories: Author Interview

Tagged As: Joanna Penn, Marketing

Penny Sansevieri: How to succeed in email book marketing

Posted on 09/02/2020 at 11:57 AM by Sadye Scott-Hainchek

Our recent post about the power of email marketing suggested two approaches: join someone else’s list or create your own....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

Email marketing for authors: Why it’s a useful tactic for book promotion

Posted on 08/31/2020 at 10:55 AM by Guest Author

View post titled Email marketing for authors: Why it’s a useful tactic for book promotion

Are you looking for a better way to promote your book? Discover why email marketing for authors is so effective...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing

Why your book isn’t selling and how to fix it

Posted on 08/27/2020 at 10:27 AM by Sadye Scott-Hainchek

On occasion, authors ask why their books aren’t selling up to their expectations. The answer isn’t always clear-cut, but there...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing, Penny Sansevieri