How authors can overcome 7 common roadblocks to marketing

Posted on 04/08/2020 at 11:04 AM by Sadye Scott-Hainchek

Marketing can feel overwhelming to authors in the best of times, and the additional stressors brought on by the coronavirus...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing

How to keep busy even if you're not writing or promoting books

Posted on 04/06/2020 at 04:00 PM by Sadye Scott-Hainchek

Writing might be a struggle for you right now, with so many other stressors weighing on you. And the idea...

Categories: Behind the scenes

Tagged As: Audiobook, Joanna Penn, Marketing, The Book Designer

Know exactly who your readers are

Posted on 04/02/2020 at 02:12 PM by Sadye Scott-Hainchek

How would you describe your readers, personality- and demographic-wise? If your answer is as succinct and general as “moms with...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

What to consider if you want to use a pen name

Posted on 03/28/2020 at 12:00 PM by Sadye Scott-Hainchek

In David Kudler's opinion, most arguments for using a pen name boil down to two reasons: privacy or market segmentation....

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Book marketing in the time of COVID-19

Posted on 03/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Marketing types across industries are struggling to balance what’s appropriate during a global crisis and the, well, need to keep...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Marketing

2 business takes on the coronavirus pandemic

Posted on 03/26/2020 at 04:00 PM by Sadye Scott-Hainchek

Today’s installment of what publishing experts have to say in regards to the coronavirus and authors is brought to you...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Kristine Kathryn Rusch, Marketing, Penny Sansevieri, The business of writing

Case study: When a book's cover doesn't fit its genre

Posted on 03/20/2020 at 03:16 PM by Sadye Scott-Hainchek

Authors are advised to make sure that their book covers conform to genre expectations. And when a friend told Lynne...

Categories: Behind the scenes

Tagged As: Cover design, Marketing

The Book Designer: 5 reasons to start an author blog (and how to do it right)

Posted on 03/14/2020 at 12:00 PM by Sadye Scott-Hainchek

Many of us around the world are finding ourselves with more time at home on our hands as we limit...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

Why you should calculate series read-through (and how to do it)

Posted on 03/10/2020 at 09:18 AM by Sadye Scott-Hainchek

Yes, Malorie Cooper understands that you likely became an author so that you could play with words and not numbers....

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing, The business of writing

Penny Sansevieri: How to make your book stand out on Amazon

Posted on 03/04/2020 at 04:00 PM by Sadye Scott-Hainchek

Penny Sansevieri’s latest marketing advice aims to help you set up a successful Amazon promotion. But quite frankly, your book’s...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri