How to write a book blurb: Crafting an attention-grabbing summary of your book

Posted on 12/13/2019 at 08:39 AM by Guest Author

View post titled How to write a book blurb: Crafting an attention-grabbing summary of your book

It can be tough figuring out how to write a book blurb, especially for new authors. The key is to...

Categories: Behind the scenes

Tagged As: Blurbs, Marketing, Writing advice

The links you need on the last page of your book

Posted on 12/12/2019 at 02:00 PM by Sadye Scott-Hainchek

David Kudler challenges you: Aside from you and your closest loved ones, which person is the most excited about your...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

10 publishing myths that one marketer wants you to reject

Posted on 12/12/2019 at 12:27 PM by Sadye Scott-Hainchek

If you’re hoping to profit financially off your books and not just emotionally, there are certain truths you’ll have to...

Categories: Behind the scenes

Tagged As: Marketing, The business of writing

How should authors handle a public-relations crisis?

Posted on 12/10/2019 at 01:04 PM by Sadye Scott-Hainchek

We are in no way making light of the criticism over author Peter Handke’s Nobel Prize win. And while we...

Categories: Behind the scenes

Tagged As: Marketing, Scandal

How to use positive reviews to sell more books

Posted on 12/08/2019 at 12:00 PM by Sadye Scott-Hainchek

When a glowing review comes in, don’t just bask in the praise — put it to work for you. Penny...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews

Kristine Kathryn Rusch's licensing lessons from "Diehard"

Posted on 12/05/2019 at 03:00 PM by Sadye Scott-Hainchek

If you thought that your story needed to be brand-new or buzzworthy on its own to license, Kristine Kathryn Rusch...

Categories: Behind the scenes

Tagged As: Kristine Kathryn Rusch, Licenses, copyrights, and other legalese, Marketing, Pop culture

Should you trim your email newsletter's subscriber list?

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

How to build a yearlong book marketing plan

Posted on 12/01/2019 at 12:00 PM by Sadye Scott-Hainchek

We’ve got a hot second between holidays right now, so it’s time to serve up a huge helping of advice....

Categories: Behind the scenes

Tagged As: Marketing, The business of writing

What to do — and not to do — as an author on Twitter

Posted on 11/29/2019 at 12:00 PM by Sadye Scott-Hainchek

So perhaps today you’ve discounted your books deeply, launched an exciting giveaway, or done some other Black Friday-related marketing. Odds...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Two-minute tip: How to pitch your book in person

Posted on 11/27/2019 at 09:01 AM by Sadye Scott-Hainchek

Author Rosie Danan is back with another installment in her series on the perfect pitch for Romance Writers of America....

Categories: Behind the scenes

Tagged As: Marketing, Romance Writers of America, Video