Audio marketing opportunities for authors beyond podcasts

Posted on 04/07/2021 at 09:11 AM by Sadye Scott-Hainchek

Audio continues to be hot in the book and book-marketing worlds. Penny Sansevieri wants you to know, though, that you...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Why author newsletters have stuck (and will keep sticking) around

Posted on 04/06/2021 at 03:00 PM by Sadye Scott-Hainchek

Today’s marketing must-do can turn into tomorrow’s old news. For instance, a few years ago, Catherine Baab-Muguira noticed that creatives...

Categories: Behind the scenes

Tagged As: Email newsletter, Jane Friedman, Marketing

Practical tips for organizing an online author event

Posted on 04/05/2021 at 02:00 PM by Sadye Scott-Hainchek

We’ve been hearing for the past year that some pandemic adaptations will be here to stay. Only time will tell...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Author events, Marketing

How to engage readers and boost your book sales

Posted on 04/04/2021 at 12:00 PM by Sadye Scott-Hainchek

Whether they’re a formal street team or an informal group of fans, your readers can be your best marketing assets....

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Prepare for a podcast appearance so you can win over readers

Posted on 03/31/2021 at 08:51 AM by Sadye Scott-Hainchek

When someone else lends you their platform as a way to meet new readers, it’s imperative to make the best...

Categories: Behind the scenes

Tagged As: Marketing, Podcast

How to keep marketing your book while Amazon makes changes

Posted on 03/28/2021 at 12:00 PM by Sadye Scott-Hainchek

Does Amazon seem odd lately? It's not just you, according to Penny Sansevieri — changes are indeed occurring behind the...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

ALLi's ultimate guide to book launches for indie authors

Posted on 03/15/2021 at 03:00 PM by Sadye Scott-Hainchek

The Alliance of Independent Authors shared its ultimate guide to launching a book as an indie author. And yes, the...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Marketing

Penny Sansevieri's top tips for author email newsletters

Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

Joanna Penn interviews the "warrior of the blank page"

Posted on 03/11/2021 at 11:00 AM by Sadye Scott-Hainchek

Author Steven Pressfield, like many of the guests on Joanna Penn’s podcast, had plenty to say about the non-writing part...

Categories: Behind the scenes

Tagged As: Historical fiction, Joanna Penn, Marketing, Motivational

The right attitudes to have for a successful book promotion

Posted on 03/10/2021 at 09:00 AM by Sadye Scott-Hainchek

One part of a book marketing plan that isn’t always addressed is the mindset aspect. And while, yes, a good...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri