Understand your readers' level of buyer awareness

Posted on 10/14/2018 at 12:00 PM by Sadye Scott-Hainchek

The principles from a 1960s book on advertising are still perfectly relevant to indie authors in the digital age, says D...

Categories: Behind the scenes

Tagged As: Jane Friedman, Keywords, Marketing

Experimenting with keywords

Posted on 10/11/2018 at 12:00 PM by Sadye Scott-Hainchek

What do you do when one of your heroes talks about your blog post on her podcast? First, you probably squee or do a happ...

Categories: Behind the scenes

Tagged As: Keywords, Marketing, The Book Designer

Stick to the basics for your book blurb

Posted on 10/10/2018 at 11:00 AM by Sadye Scott-Hainchek

We’ve all been there — trying to write some sort of synopsis (whether it’s a blurb or something else)...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing, Publishers Weekly, Writing advice

Joanna Penn has some lovely advice

Posted on 10/09/2018 at 01:30 PM by Sadye Scott-Hainchek

Professional conferences can be exhilarating and also exhausting — how in the heck can you digest and put into act...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Writing advice

Make the most of your book-fair appearance

Posted on 10/05/2018 at 11:00 AM by Sadye Scott-Hainchek

Nate Hoffelder has been participating in quite a few book fairs recently and, obviously, picking up a lot of tips along...

Categories: Behind the scenes

Tagged As: Marketing, The Digital Reader

Tips for interviewing a potential book publicist

Posted on 10/04/2018 at 09:06 AM by Sadye Scott-Hainchek

A publicist isn’t in every author’s budget, but if you’re able to outsource your marketing, you’...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer, The business of writing

The four autobiographies every author needs to write

Posted on 10/02/2018 at 09:45 AM by Sadye Scott-Hainchek

Nate Hoffelder says every author needs four versions of their bio: a Twitter bio, a podcast intro, a speaker bio, and an...

Categories: Behind the scenes

Tagged As: Marketing, The Digital Reader

Don't settle for the dreaded gray box on your Facebook posts

Posted on 10/13/2018 at 12:00 PM by Sadye Scott-Hainchek

If you manage a Facebook page, we’re betting that at least once, you’ve shared a post in which the original...

Categories: Behind the scenes

Tagged As: Marketing, Technology

Dive into the world of keywords with the Kindlepreneur

Posted on 10/01/2018 at 03:00 PM by Sadye Scott-Hainchek

The Kindlepreneur is back on Joanna Penn’s podcast and full, as usual, of insights about improving your marketing....

Categories: Behind the scenes

Tagged As: Joanna Penn, Keywords, Marketing

Simple steps to improving your website's SEO

Posted on 09/28/2018 at 02:30 PM by Sadye Scott-Hainchek

Debbie Emmitt loves gathering data and analyzing it, but she knows not everyone else feels the same way. So she’s...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Technology