Your book cover's role in the prelaunch marketing campaign

Posted on 07/11/2020 at 12:00 PM by Sadye Scott-Hainchek

We’ve shared quite a few posts about book launches (or relaunches) lately. Here’s another one, but from a very specific,...

Categories: Behind the scenes

Tagged As: Cover design, Dave Chesson (the Kindlepreneur), Marketing

7 ebook marketing tips to promote your free ebook

Posted on 07/10/2020 at 08:59 AM by Guest Author

View post titled 7 ebook marketing tips to promote your free ebook

Looking for ways to promote your free ebook and increase reader interest? You’ve come to the right place! Learn about...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Are you making any of these eight book marketing mistakes?

Posted on 07/08/2020 at 04:52 PM by Sadye Scott-Hainchek

If you’ve followed Fussy for any length of time, you know how critical we think a professionally designed cover is...

Categories: Behind the scenes

Tagged As: Cover design, Marketing, Penny Sansevieri

6 ways to make your virtual book launch stand out

Posted on 07/07/2020 at 02:31 PM by Sadye Scott-Hainchek

Just because your book launch is virtual doesn’t mean it can’t also be a journey of sorts! Carol Newman Cronin,...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Jane Friedman, Marketing

Book endorsements and book reviews aren't interchangeable

Posted on 07/06/2020 at 03:41 PM by Sadye Scott-Hainchek

Book reviews and book endorsements are not the same thing. You probably already realize that, but Sandra Beckwith has been...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews, The Book Designer

Penny Sansevieri on marketing a book before it's released

Posted on 07/02/2020 at 01:32 PM by Sadye Scott-Hainchek

Yesterday, we shared Penny Sansevieri’s advice on how to market an older book. Now it’s time to swing in the...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

How to promote an older book

Posted on 07/01/2020 at 11:00 AM by Sadye Scott-Hainchek

The online writing community is full of book launch advice. But as you know, marketing a book is a marathon...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Your book launch isn't just a marathon or a sprint ... it's both (and more)

Posted on 06/30/2020 at 11:26 AM by Sadye Scott-Hainchek

You might not be a runner, but you can’t avoid analogies from its realm into other parts of life. (And...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing

How to make your author bio shine, even without awards

Posted on 06/26/2020 at 09:58 AM by Sadye Scott-Hainchek

When you sit down to write your author bio, your first inclination might be to open with awards and bestseller...

Categories: Behind the scenes

Tagged As: C.S. Lakin / Live Write Thrive, Marketing

Social media image sizes for 2020

Posted on 06/24/2020 at 11:20 AM by Sadye Scott-Hainchek

Here’s a quick tip that you’ll surely go back to, unless you hire out all your graphic work. Constant Contact...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Digital Reader