Posted on 04/04/2021 at 12:00 PM by Sadye Scott-Hainchek

Whether they’re a formal street team or an informal group of fans, your readers can be your best marketing assets....

Categories: Behind the scenes

Posted on 03/31/2021 at 08:51 AM by Sadye Scott-Hainchek

When someone else lends you their platform as a way to meet new readers, it’s imperative to make the best...

Categories: Behind the scenes

Tagged As: Marketing, Podcast

Posted on 03/28/2021 at 12:00 PM by Sadye Scott-Hainchek

Does Amazon seem odd lately? It's not just you, according to Penny Sansevieri — changes are indeed occurring behind the...

Categories: Behind the scenes

Posted on 03/15/2021 at 03:00 PM by Sadye Scott-Hainchek

The Alliance of Independent Authors shared its ultimate guide to launching a book as an indie author. And yes, the...

Categories: Behind the scenes

Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...

Categories: Behind the scenes

Posted on 03/11/2021 at 11:00 AM by Sadye Scott-Hainchek

Author Steven Pressfield, like many of the guests on Joanna Penn’s podcast, had plenty to say about the non-writing part...

Categories: Behind the scenes

Posted on 03/10/2021 at 09:00 AM by Sadye Scott-Hainchek

One part of a book marketing plan that isn’t always addressed is the mindset aspect. And while, yes, a good...

Categories: Behind the scenes

Posted on 03/04/2021 at 11:21 AM by Sadye Scott-Hainchek

There’s so much to keep track of when it comes to launching a book — and keeping its momentum going....

Categories: Behind the scenes

Posted on 03/03/2021 at 11:30 AM by Sadye Scott-Hainchek

Chances are you have to create your own social media graphics, at least on occasion. And if you’re not blessed...

Categories: Behind the scenes

Posted on 02/26/2021 at 03:00 PM by Sadye Scott-Hainchek

Given how many people love podcasts (guilty as charged!), you probably don’t need convincing to believe that they’re a great...

Categories: Behind the scenes