A podcaster's advice on how to build an audience

Posted on 05/23/2019 at 11:15 AM by Sadye Scott-Hainchek

Chris Syme recently shared six reasons to launch a podcast — and one reason not to do so. Now she’s...

Categories: Behind the scenes

Tagged As: Marketing, Podcast

Inexpensive tools to convert your book into audio files

Posted on 05/17/2019 at 09:11 AM by Sadye Scott-Hainchek

An ongoing theme in book-marketing for indie authors is the value of repurposing your content across platforms. In that spirit,...

Categories: Behind the scenes

Tagged As: Audiobook, Joanna Penn, Marketing, Podcast, Technology

Six reasons to launch a podcast -- and one reason not to

Posted on 04/27/2019 at 12:00 PM by Sadye Scott-Hainchek

Chris Syme says there are plenty of good reasons for an author to start a podcast, and in a ten-minute...

Categories: Behind the scenes

Tagged As: Marketing, Podcast

Podcast episode recounts a case of contagious writer's block

Posted on 03/27/2019 at 01:00 PM by Sadye Scott-Hainchek

Our current podcast obsession is The Weirdest Thing I Learned This Week from Popular Science. The show’s best features are...

Categories: Behind the scenes

Tagged As: Podcast, Writer's block / writing prompts

The pros of podcasting and why authors can take the plunge

Posted on 03/16/2019 at 12:00 PM by Sadye Scott-Hainchek

It’s easy to let the perfect be the enemy of the good. When it comes to launching a podcast, though,...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Podcast

Tips on writing horror from a bestselling author

Posted on 02/15/2019 at 11:18 AM by Sadye Scott-Hainchek

Alright, Valentine’s Day is over, and we can turn our attention away from love and romance and to something decidedly...

Categories: Behind the scenes

Tagged As: Horror, Joanna Penn, Marketing, Podcast, Writing advice

Joanna Penn's 5 takeaways on publishing and book marketing

Posted on 11/13/2018 at 11:00 AM by Sadye Scott-Hainchek

Joanna Penn is back from another writing conference and full of reflections to share with you. She distilled them into...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Podcast, The business of writing

Everything you ever wanted to know about book covers

Posted on 11/10/2018 at 12:00 PM by Sadye Scott-Hainchek

Stuart Bache went on Joanna Penn’s podcast recently to do what was essentially Cover Design 201. Bache worked as a...

Categories: Behind the scenes

Tagged As: Cover design, Joanna Penn, Podcast

Need design guidance? The Kindlepreneur has you covered!

Posted on 11/04/2018 at 12:00 PM by Sadye Scott-Hainchek

In a perfect world, you’d have the funds to hire a professional designer to create the cover of your book....

Categories: Behind the scenes

Tagged As: Cover design, Dave Chesson (the Kindlepreneur), Podcast

Advice on increasing Kobo sales, from the manager’s mouth

Posted on 11/03/2018 at 12:00 PM by Sadye Scott-Hainchek

Camille Mofidi, the European manager for Kobo Writing Life, is back on Joanna Penn’s blog with tips for those who...

Categories: Behind the scenes

Tagged As: Joanna Penn, Kobo, Marketing, Podcast