Marketing guru: Put your characters on social media

Posted on 01/26/2020 at 12:00 PM by Sadye Scott-Hainchek

We promise we’re not looking to add more social media tasks to your plate. But Sandra Beckwith of Build Book...

Categories: Behind the scenes

Tagged As: Characters, Marketing, Social media and websites, The Book Designer

5 steps to writing or revising your author brand's tagline

Posted on 01/23/2020 at 09:19 AM by Sadye Scott-Hainchek

Have you written your author tagline — one that you feel proud to share? If the answer to both of...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

The Book Designer's best advice from 2019

Posted on 01/12/2020 at 12:00 PM by Sadye Scott-Hainchek

It’s hard — okay, make that downright near impossible — to make sure you don’t miss anything of value when...

Categories: Behind the scenes

Tagged As: Cover design, Marketing, Social media and websites, The Book Designer, The business of writing

4 sales techniques to help you sell more books

Posted on 01/04/2020 at 12:00 PM by Sadye Scott-Hainchek

Ah, January — the month in which we’re all exhausted by the holidays and ready to ride out the winter...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Authors, be brave in 2020

Posted on 01/01/2020 at 12:00 PM by Sadye Scott-Hainchek

When you look back at 2019, are you filled with pride for the effort you put forth, gains you made,...

Categories: Behind the scenes

Tagged As: Motivational, The Book Designer

The links you need on the last page of your book

Posted on 12/12/2019 at 02:00 PM by Sadye Scott-Hainchek

David Kudler challenges you: Aside from you and your closest loved ones, which person is the most excited about your...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Should you trim your email newsletter's subscriber list?

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

A sampler of slump-breaking advice for authors

Posted on 11/24/2019 at 12:00 PM by Sadye Scott-Hainchek

Between the holiday madness and ever-shrinking amount of daylight, we wouldn’t fault anyone for feeling like they’re mentally stuck right...

Categories: Behind the scenes

Tagged As: The Book Designer, Writer's block / writing prompts

How to overcome the obstacles keeping you from marketing your book

Posted on 10/22/2019 at 04:30 PM by Sadye Scott-Hainchek

There are a number of reasons why we avoid or procrastinate certain tasks, and not all of them boil down...

Categories: Behind the scenes

Tagged As: Marketing, Motivational, The Book Designer

How a low-quality cover will hurt your book

Posted on 09/25/2019 at 12:00 PM by Sadye Scott-Hainchek

We wouldn’t blame you if you were sick unto death of hearing lectures about your book cover. But if you...

Categories: Behind the scenes

Tagged As: Cover design, The Book Designer