Posted on 08/06/2021 at 11:00 AM by Sadye Scott-Hainchek

The Audio Publishers Association released an extensive look at readers’ audiobook habits — and beyond — last month.

The Immersive Media & Books 2020 Consumer Survey, as you might guess from the title, examined not just audiobook use, but also use of print books, TV, movies, and more — and how those related to audiobook consumption.

Publishing Perspectives shared a number of interesting findings from the survey as well as a link to the complete report.

But to whet your appetite, here are some figures we found particularly insightful:

  • Almost 44 percent of respondents engage with audiobooks.

  • Nearly 50 percent of those buy the same book in multiple formats.

  • Black and Latinx people engage with audiobooks at a higher rate than the respondents as a whole.

  • Men, millennials, and non-white people of all ages “engage with more books than middle-class baby boomer women, except in the context of book gifting.”

  • 61 percent of ebook users are multitasking.

Other results that tracked with what we would have predicted:

  • Audiobook engagers track younger than the general survey population.

  • Almost 68 percent of audiobook engagers describe themselves as avid book readers.

  • 70 percent of audiobook engagers are multitasking.

The American Library Association, the Book Industry Study Group, the Independent Book Publishers Association, and OverDrive funded the survey.

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Categories: Today in Books

Tagged As: Audiobook, Reading

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