Posted on 08/06/2021 at 11:00 AM by Sadye Scott-Hainchek
The Audio Publishers Association released an extensive look at readers’ audiobook habits — and beyond — last month.
The Immersive Media & Books 2020 Consumer Survey, as you might guess from the title, examined not just audiobook use, but also use of print books, TV, movies, and more — and how those related to audiobook consumption.
But to whet your appetite, here are some figures we found particularly insightful:
Almost 44 percent of respondents engage with audiobooks.
Nearly 50 percent of those buy the same book in multiple formats.
Black and Latinx people engage with audiobooks at a higher rate than the respondents as a whole.
Men, millennials, and non-white people of all ages “engage with more books than middle-class baby boomer women, except in the context of book gifting.”
61 percent of ebook users are multitasking.
Other results that tracked with what we would have predicted:
Audiobook engagers track younger than the general survey population.
Almost 68 percent of audiobook engagers describe themselves as avid book readers.
70 percent of audiobook engagers are multitasking.
The American Library Association, the Book Industry Study Group, the Independent Book Publishers Association, and OverDrive funded the survey.
Categories: Today in Books