Posted on August 6, 2021 at 11:00 AM by Sadye Scott-Hainchek
The Audio Publishers Association released an extensive look at readers’ audiobook habits — and beyond — last month.
The Immersive Media & Books 2020 Consumer Survey, as you might guess from the title, examined not just audiobook use, but also use of print books, TV, movies, and more — and how those related to audiobook consumption.
Publishing Perspectives shared a number of interesting findings from the survey as well as a link to the complete report.
But to whet your appetite, here are some figures we found particularly insightful:
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Almost 44 percent of respondents engage with audiobooks.
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Nearly 50 percent of those buy the same book in multiple formats.
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Black and Latinx people engage with audiobooks at a higher rate than the respondents as a whole.
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Men, millennials, and non-white people of all ages “engage with more books than middle-class baby boomer women, except in the context of book gifting.”
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61 percent of ebook users are multitasking.
Other results that tracked with what we would have predicted:
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Audiobook engagers track younger than the general survey population.
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Almost 68 percent of audiobook engagers describe themselves as avid book readers.
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70 percent of audiobook engagers are multitasking.
The American Library Association, the Book Industry Study Group, the Independent Book Publishers Association, and OverDrive funded the survey.
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Categories: Today in Books