Posted on August 10, 2022 at 9:08 AM by Sadye Scott-Hainchek

When you haven't read (or haven't fallen in love with) a popular author's work, you likely are at least vaguely curious as to what all the fuss is about.

And you might not be curious enough to pick up their work.

So if, for you, that author is bestseller Colleen Hoover, we have good news: Slate has done the work for you.

Reporter Laura Miller notes that, yes, Hoover has done an excellent job of using social media to spread the word about her books, from YouTube to Instagram and now TikTok.

But all the promotion in the world can't make up for a failure to deliver content readers crave — and boy, has Hoover nailed that part.

Here's the deep dive into how Hoover's books have conquered the bestseller list.

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Categories: Today in Books

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