Posted on 01/05/2022 at 11:02 AM by Sadye Scott-Hainchek

Many authors turn to paid ads to help launch their books. That’s a perfectly logical strategy, says Penny Sansevieri —...

Categories: Behind the scenes

Posted on 12/16/2021 at 01:00 PM by Sadye Scott-Hainchek

New starts must be on everyone’s mind right now. We recently shared a guide to building a book launch marketing...

Categories: Behind the scenes

Posted on 12/15/2021 at 09:00 AM by Guest Author

If a client has a new book coming out, you must make sure you’re prepared to promote it. Discover the...

Categories: Behind the scenes

Posted on 07/19/2021 at 10:59 AM by Sadye Scott-Hainchek

The anticipation of an event like a vacation, wedding, or (ahem) book launch can be incredible. And the event itself...

Categories: Behind the scenes

Posted on 07/10/2021 at 12:00 PM by Sadye Scott-Hainchek

Yesterday we shared some expert advice on seasonal publishing for indie authors. Now, we have general advice on the factors...

Categories: Behind the scenes

Posted on 05/08/2021 at 12:00 PM by Sadye Scott-Hainchek

Big events are notorious for derailing our most beneficial habits. And just like the holidays can disrupt our healthy eating...

Categories: Behind the scenes

Posted on 04/23/2021 at 10:50 AM by Sadye Scott-Hainchek

The right time to launch a book is, obviously, once you’ve revised it and had it edited. But sometimes having...

Categories: Behind the scenes

Posted on 03/15/2021 at 03:00 PM by Sadye Scott-Hainchek

The Alliance of Independent Authors shared its ultimate guide to launching a book as an indie author. And yes, the...

Categories: Behind the scenes

Posted on 03/04/2021 at 11:21 AM by Sadye Scott-Hainchek

There’s so much to keep track of when it comes to launching a book — and keeping its momentum going....

Categories: Behind the scenes

Posted on 02/17/2021 at 03:00 PM by Sadye Scott-Hainchek

We’ve shared plenty of advice for first-time authors or for the first novel. But Barbara Linn Probst brought up an...

Categories: Behind the scenes