David Gaughran explains Amazon's Also-Boughts

Posted on 11/05/2018 at 10:13 AM by Sadye Scott-Hainchek

If you’ve been wondering what the heck is going on with the Amazon “also-bought” recommendations, you&...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Marketing

Seven ways to market a children's book

Posted on 11/01/2018 at 12:21 PM by Sadye Scott-Hainchek

One size doesn’t fit all in marketing, especially when it comes to the differences in your target audience’s...

Categories: Behind the scenes

Tagged As: Children's literature, David Gaughran, Marketing

David Gaughran: The nightmare of Elm Hill Books

Posted on 08/24/2018 at 02:00 PM by Sadye Scott-Hainchek

View post titled David Gaughran: The nightmare of Elm Hill Books

David Gaughran keeps fighting the good fight against what he sees as exploitative companies that target authors. He&rsqu...

Categories: Behind the scenes

Tagged As: David Gaughran, The business of writing

Switching from CreateSpace to KDP Print

Posted on 08/17/2018 at 03:14 PM by Sadye Scott-Hainchek

View post titled Switching from CreateSpace to KDP Print

David Gaughran, upon hearing the rumors that CreateSpace will be closing, did some testing to see what possible issues u...

Categories: Behind the scenes

Tagged As: David Gaughran, Technology

How to crack into the right Amazon subcategory

Posted on 07/26/2018 at 04:00 PM by Sadye Scott-Hainchek

View post titled How to crack into the right Amazon subcategory

If you’re struggling to land your book into the desired Amazon subcategory, David Gaughran is ready to help. Check...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Marketing

It's an algorithm, not an adversary

Posted on 07/13/2018 at 10:00 AM by Sadye Scott-Hainchek

View post titled It's an algorithm, not an adversary

A good way to set David Gaughran’s teeth on edge is to complain about “the Amazon algorithm.” First, h...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Technology

David Gaughran: Your inner artist isn't a great marketer

Posted on 07/06/2018 at 03:30 PM by Sadye Scott-Hainchek

View post titled David Gaughran: Your inner artist isn't a great marketer

When it comes time to market your book, you need to tune out your inner artist, says David Gaughran. His latest blog pos...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, The business of writing

David Gaughran: They're still stuffing books

Posted on 06/12/2018 at 06:00 PM by Sadye Scott-Hainchek

David Gaughran is frustrated to report that book-stuffing is alive and well despite Kindle Direct Publishing’s rul...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Kindle Direct Publishing

David Gaughran: Will Amazon enforce new book-stuffing rules?

Posted on 06/05/2018 at 04:15 PM by Sadye Scott-Hainchek

Author and digital publishing expert David Gaughran

We posted last week about Kindle Direct Publishing’s new attempt to prevent authors from gaming the page royalties...

Tagged As: Amazon, David Gaughran, Kindle Direct Publishing

David Gaughran on converting strangers to superfans

Posted on 06/04/2018 at 05:00 PM by Sadye Scott-Hainchek

Can you ever have enough tips on how to market? Probably not. Joanna Penn hosted fellow author and publishing-industry g...

Tagged As: Amazon, David Gaughran, Joanna Penn, Marketing, Podcast