David Gaughran: Don't miss out on the power of email newsletters

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

David Gaughran on how to handle Facebook's future ad changes

Posted on 08/15/2019 at 03:18 PM by Sadye Scott-Hainchek

A big change to Facebook ads may not be coming until February 2020, but David Gaughran still wants you to...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

Why (and how) you should compare yourself to other authors

Posted on 07/11/2019 at 10:35 AM by Sadye Scott-Hainchek

You’re a strong writer with compelling stories. You know it. Readers know it and tell you so. Then why does...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

David Gaughran on moving to MailerLite from Mailchimp

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

Understanding and reacting to MailChimp's pricing changes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is changing...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing, Technology

David Gaughran: Avoid these pitfalls in reader targeting

Posted on 05/15/2019 at 02:50 PM by Sadye Scott-Hainchek

David Gaughran acknowledges that the last thing authors probably want is another concept to juggle. That doesn’t negate the importance...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

The blueprint for your author platform

Posted on 04/09/2019 at 03:00 PM by Sadye Scott-Hainchek

Sometimes half the battle when it comes to marketing is figuring out what the heck these terms actually mean. That’s...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran: This book saved my author newsletter

Posted on 01/06/2019 at 12:00 PM by Sadye Scott-Hainchek

David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that ship...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

David Gaughran: How to prep your Facebook page for mobile

Posted on 11/29/2018 at 11:30 AM by Sadye Scott-Hainchek

You know what else needs to be mobile-friendly, besides your website? Your Facebook page! David Gaughran has braced himself for...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran explains Amazon's Also-Boughts

Posted on 11/05/2018 at 10:13 AM by Sadye Scott-Hainchek

If you’ve been wondering what the heck is going on with the Amazon “also-bought” recommendations, you’re not alone. David Gaughran...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Marketing