Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is c...

Categories: Behind the scenes

Posted on 05/15/2019 at 02:50 PM by Sadye Scott-Hainchek

David Gaughran acknowledges that the last thing authors probably want is another concept to juggle. That doesn’t n...

Categories: Behind the scenes

Posted on 04/09/2019 at 03:00 PM by Sadye Scott-Hainchek

Sometimes half the battle when it comes to marketing is figuring out what the heck these terms actually mean. That&rsquo...

Categories: Behind the scenes

Posted on 01/06/2019 at 12:00 PM by Sadye Scott-Hainchek

David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that sh...

Categories: Behind the scenes

Posted on 11/29/2018 at 11:30 AM by Sadye Scott-Hainchek

You know what else needs to be mobile-friendly, besides your website? Your Facebook page! David Gaughran has braced hims...

Categories: Behind the scenes

Posted on 11/05/2018 at 10:13 AM by Sadye Scott-Hainchek

If you’ve been wondering what the heck is going on with the Amazon “also-bought” recommendations, you&...

Categories: Behind the scenes

Posted on 11/01/2018 at 12:21 PM by Sadye Scott-Hainchek

One size doesn’t fit all in marketing, especially when it comes to the differences in your target audience’s...

Categories: Behind the scenes

Posted on 08/24/2018 at 02:00 PM by Sadye Scott-Hainchek

David Gaughran keeps fighting the good fight against what he sees as exploitative companies that target authors. He&rsqu...

Categories: Behind the scenes

Posted on 08/17/2018 at 03:14 PM by Sadye Scott-Hainchek

David Gaughran, upon hearing the rumors that CreateSpace will be closing, did some testing to see what possible issues u...

Categories: Behind the scenes

Posted on 07/26/2018 at 04:00 PM by Sadye Scott-Hainchek

If you’re struggling to land your book into the desired Amazon subcategory, David Gaughran is ready to help. Check...

Categories: Behind the scenes