David Gaughran debunks the Amazon A9 Algorithm myth

Posted on 07/29/2020 at 01:09 PM by Sadye Scott-Hainchek

How many times have you seen a reference to Amazon’s A9 Algorithm? And how many of those references seemed to...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Technology

David Gaughran: Think of Amazon also-boughts as a symbol

Posted on 07/23/2020 at 11:45 AM by Sadye Scott-Hainchek

It’s a great day when we can share a post from a publishing guru that includes the phrase “I suggest...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran

David Gaughran: Don't stoop to "engagement-bait" on Facebook

Posted on 05/18/2020 at 12:00 PM by Sadye Scott-Hainchek

You’ve no doubt been encouraged to seek online engagement with your readers or potential readers, especially with in-person engagement limited...

Categories: Behind the scenes

Tagged As: David Gaughran, Social media and websites

Apple's new publishing portal doesn't require authors to have a Mac

Posted on 05/12/2020 at 12:00 PM by Sadye Scott-Hainchek

In case you missed the news last Friday, Apple’s new portal allows you to upload epub books and sell them...

Categories: Behind the scenes

Tagged As: Apple, David Gaughran, Publishing, The Digital Reader

David Gaughran's advice on improving email open rates

Posted on 03/30/2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

Author David Gaughran will receive a special SFWA award

Posted on 03/11/2020 at 07:37 AM by Sadye Scott-Hainchek

Congratulations to David Gaughran, an author and digital publishing guru whose wise counsel Fussy has often sought, on his latest...

Categories: Today in Books

Tagged As: Awards, David Gaughran, Fantasy, Science fiction

David Gaughran: Don't sweat about going viral

Posted on 02/04/2020 at 03:00 PM by Sadye Scott-Hainchek

Next time you watch an animal shelter’s goofy video or a small-town police department’s meme imitation go viral, feel free...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran's seven tips for an effective author newsletter

Posted on 01/23/2020 at 02:44 PM by Sadye Scott-Hainchek

You maybe (probably) already have an author newsletter, or if not, you might be ready to make that a priority....

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

What David Gaughran learned about marketing from "The Piña Colada Song"

Posted on 01/20/2020 at 11:12 AM by Sadye Scott-Hainchek

Those of you prone to earworms may want to skip this post. David Gaughran reflects on the five marketing lessons...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Pop culture

Need a free graphic-design suite? David Gaughran has you covered

Posted on 01/17/2020 at 10:45 AM by Sadye Scott-Hainchek

David Gaughran has a roundup of his favorite free graphic-design tools for authors, but if you already use and love...

Categories: Behind the scenes

Tagged As: Cover design, David Gaughran, Design, Technology