Understanding and reacting to MailChimp's pricing changes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is c...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing, Technology

David Gaughran: Avoid these pitfalls in reader targeting

Posted on 05/15/2019 at 02:50 PM by Sadye Scott-Hainchek

David Gaughran acknowledges that the last thing authors probably want is another concept to juggle. That doesn’t n...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing

The blueprint for your author platform

Posted on 04/09/2019 at 03:00 PM by Sadye Scott-Hainchek

Sometimes half the battle when it comes to marketing is figuring out what the heck these terms actually mean. That&rsquo...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran: This book saved my author newsletter

Posted on 01/06/2019 at 12:00 PM by Sadye Scott-Hainchek

David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that sh...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

David Gaughran: How to prep your Facebook page for mobile

Posted on 11/29/2018 at 11:30 AM by Sadye Scott-Hainchek

You know what else needs to be mobile-friendly, besides your website? Your Facebook page! David Gaughran has braced hims...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Social media and websites

David Gaughran explains Amazon's Also-Boughts

Posted on 11/05/2018 at 10:13 AM by Sadye Scott-Hainchek

If you’ve been wondering what the heck is going on with the Amazon “also-bought” recommendations, you&...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Marketing

Seven ways to market a children's book

Posted on 11/01/2018 at 12:21 PM by Sadye Scott-Hainchek

One size doesn’t fit all in marketing, especially when it comes to the differences in your target audience’s...

Categories: Behind the scenes

Tagged As: Children's literature, David Gaughran, Marketing

David Gaughran: The nightmare of Elm Hill Books

Posted on 08/24/2018 at 02:00 PM by Sadye Scott-Hainchek

View post titled David Gaughran: The nightmare of Elm Hill Books

David Gaughran keeps fighting the good fight against what he sees as exploitative companies that target authors. He&rsqu...

Categories: Behind the scenes

Tagged As: David Gaughran, The business of writing

Switching from CreateSpace to KDP Print

Posted on 08/17/2018 at 03:14 PM by Sadye Scott-Hainchek

View post titled Switching from CreateSpace to KDP Print

David Gaughran, upon hearing the rumors that CreateSpace will be closing, did some testing to see what possible issues u...

Categories: Behind the scenes

Tagged As: David Gaughran, Technology

How to crack into the right Amazon subcategory

Posted on 07/26/2018 at 04:00 PM by Sadye Scott-Hainchek

View post titled How to crack into the right Amazon subcategory

If you’re struggling to land your book into the desired Amazon subcategory, David Gaughran is ready to help. Check...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Marketing