Posted on 01/23/2020 at 02:44 PM by Sadye Scott-Hainchek

You maybe (probably) already have an author newsletter, or if not, you might be ready to make that a priority....

Categories: Behind the scenes

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Posted on 11/21/2019 at 01:00 PM by Sadye Scott-Hainchek

The marketing world is constantly evolving, but author and publisher Troy Lambert doesn’t want you to panic. Sure, there are...

Categories: Behind the scenes

Posted on 10/31/2019 at 11:04 AM by Sadye Scott-Hainchek

Authors looking to grow their email lists need to offer multiple chances to subscribe. They’ll want to put a link...

Categories: Behind the scenes

Posted on 10/21/2019 at 10:59 AM by Sadye Scott-Hainchek

Frances Caballo has joined David Gaughran among the ranks of book-marketing experts who’ve switched to MailerLite. After reminding you of...

Categories: Behind the scenes

Posted on 10/03/2019 at 11:32 AM by Sadye Scott-Hainchek

You’re all familiar with the concept of a reader magnet — what it is and how it works. Maybe you...

Categories: Behind the scenes

Posted on 09/26/2019 at 12:00 PM by Sadye Scott-Hainchek

Adding subscribers to your newsletter isn’t the end game; you also want to keep and engage them. So back in...

Categories: Behind the scenes

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Posted on 07/29/2019 at 04:12 PM by Sadye Scott-Hainchek

It really is funny how much marketing advice boils down to simply being human. Here’s an example: Belinda Griffin’s tips...

Categories: Behind the scenes