Posted on 04/06/2021 at 03:00 PM by Sadye Scott-Hainchek

Today’s marketing must-do can turn into tomorrow’s old news. For instance, a few years ago, Catherine Baab-Muguira noticed that creatives...

Categories: Behind the scenes

Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...

Categories: Behind the scenes

Posted on 03/08/2021 at 03:00 PM by Sadye Scott-Hainchek

If time considerations are prompting you to debate whether you should do a newsletter or a blog, Jane Friedman has...

Categories: Behind the scenes

Posted on 02/04/2021 at 11:08 AM by Sadye Scott-Hainchek

You only have so much time, energy, and money to spend on marketing, so we’re always glad to share posts...

Categories: Behind the scenes

Posted on 11/12/2020 at 11:41 AM by Sadye Scott-Hainchek

You know that writing a novel is the easy — er, easier — part and that spreading the word about...

Categories: Behind the scenes

Posted on 11/02/2020 at 10:59 AM by Sadye Scott-Hainchek

The Digital Reader shared another entrepreneur’s post about email marketing that, in both of our opinions, hit the nail on...

Categories: Behind the scenes

Posted on 10/30/2020 at 10:41 AM by Sadye Scott-Hainchek

The subtext of so much marketing advice to authors is to have patience and be persistent. Book marketing coach Belinda...

Categories: Behind the scenes

Posted on 10/05/2020 at 01:53 PM by Sadye Scott-Hainchek

An expert on direct mail told Nate Hoffelder that any successful newsletter needs to train users to take three steps....

Categories: Behind the scenes

Posted on 09/17/2020 at 03:00 PM by Jeffrey Bruner

One of the questions we frequently get is whether it makes a difference what day of the week you promote...

Categories: Library Updates

Posted on 09/02/2020 at 11:57 AM by Sadye Scott-Hainchek

Our recent post about the power of email marketing suggested two approaches: join someone else’s list or create your own....

Categories: Behind the scenes