Posted on 06/06/2022 at 03:00 PM by Sadye Scott-Hainchek

The last post we shared on author emails referenced not being afraid of unsubscribes. The thought is that if someone...

Categories: Behind the scenes

Posted on 06/01/2022 at 11:04 AM by Sadye Scott-Hainchek

Joanna Penn hosted Tammi Labrecque, who writes in several fiction genres but also has two nonfiction works out on how...

Categories: Behind the scenes

Posted on 05/13/2022 at 02:52 PM by Guest Author

If you’re struggling to maintain your subscribers’ interest, don’t worry. You’re not the first. Discover some author newsletter ideas to...

Categories: Behind the scenes

Posted on 04/22/2022 at 09:36 AM by Sadye Scott-Hainchek

Jane Friedman hasn't flip-flopped on her previous opinion that author newsletters can be valuable marketing and branding tools. She's simply...

Categories: Behind the scenes

Posted on 04/12/2022 at 12:00 PM by Sadye Scott-Hainchek

We shared a collection of craft posts yesterday; now it's time to share a variety of marketing-related posts that have...

Categories: Behind the scenes

Posted on 03/09/2022 at 03:00 PM by Sadye Scott-Hainchek

Some people have no problem plunging forward with a project even if they're not sure they have all the pieces....

Categories: Behind the scenes

Posted on 12/02/2021 at 01:52 PM by Sadye Scott-Hainchek

George Saunders is the latest big-name writer to join Substack, the increasingly popular email newsletter service. But unlike Salman Rushdie,...

Categories: Today in Books

Posted on 08/04/2021 at 04:00 PM by Sadye Scott-Hainchek

Authors have been hearing for quite some time now that email newsletters are worthwhile marketing tools. But the concept of...

Categories: Behind the scenes

Posted on 06/23/2021 at 10:49 AM by Sadye Scott-Hainchek

You can probably empathize with historical fiction author Emma Lombard. She decided to self-publish because of the options it offers...

Categories: Behind the scenes

Posted on 04/06/2021 at 03:00 PM by Sadye Scott-Hainchek

Today’s marketing must-do can turn into tomorrow’s old news. For instance, a few years ago, Catherine Baab-Muguira noticed that creatives...

Categories: Behind the scenes