Posted on 10/03/2019 at 11:32 AM by Sadye Scott-Hainchek

You’re all familiar with the concept of a reader magnet — what it is and how it works. Maybe you...

Categories: Behind the scenes

Posted on 09/26/2019 at 12:00 PM by Sadye Scott-Hainchek

Adding subscribers to your newsletter isn’t the end game; you also want to keep and engage them. So back in...

Categories: Behind the scenes

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Posted on 07/29/2019 at 04:12 PM by Sadye Scott-Hainchek

It really is funny how much marketing advice boils down to simply being human. Here’s an example: Belinda Griffin’s tips...

Categories: Behind the scenes

Posted on 07/18/2019 at 05:00 PM by Sadye Scott-Hainchek

We doubt the Digital Reader shared this stat as a means to brag, but he very well deserves to do...

Categories: Behind the scenes

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...

Categories: Behind the scenes

Posted on 06/13/2019 at 10:42 AM by Sadye Scott-Hainchek

Amid all the mandates to share content, it’s nice to find advice on what kind of content you can use....

Categories: Behind the scenes

Posted on 06/09/2019 at 12:00 PM by Sadye Scott-Hainchek

Implementing marketing strategies can feel like an accomplishment in and of itself, but you shouldn’t just set ’em and forget...

Categories: Behind the scenes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is changing...

Categories: Behind the scenes