Posted on 01/17/2022 at 10:35 AM by Sadye Scott-Hainchek

If the phrase author branding always strikes you as confusing or vague, then here's some (perhaps) comforting news. Penny Sansevieri,...

Categories: Behind the scenes

Posted on 01/05/2022 at 11:02 AM by Sadye Scott-Hainchek

Many authors turn to paid ads to help launch their books. That’s a perfectly logical strategy, says Penny Sansevieri —...

Categories: Behind the scenes

Posted on 12/31/2021 at 09:00 AM by Sadye Scott-Hainchek

Happy New Year’s Eve! Perhaps you’re grateful to see 2021 go … or you’re leery of getting your hopes up...

Categories: Behind the scenes

Posted on 12/27/2021 at 03:00 PM by Sadye Scott-Hainchek

Where and how you choose to publish your book can have a massive effect on your marketing efforts. So when...

Categories: Behind the scenes

Posted on 12/16/2021 at 01:00 PM by Sadye Scott-Hainchek

New starts must be on everyone’s mind right now. We recently shared a guide to building a book launch marketing...

Categories: Behind the scenes

Posted on 12/15/2021 at 09:00 AM by Guest Author

If a client has a new book coming out, you must make sure you’re prepared to promote it. Discover the...

Categories: Behind the scenes

Posted on 12/14/2021 at 07:18 AM by Guest Author

Many authors are getting creative with the “From the Publisher” section on Amazon. Learn how adding Amazon A+ Content can...

Categories: Behind the scenes

Tagged As: Amazon, Marketing

Posted on 12/08/2021 at 12:00 PM by Sadye Scott-Hainchek

It can be hard to keep on top of the blogs and news sources you follow any time of year...

Categories: Behind the scenes

Posted on 12/07/2021 at 12:00 PM by Sadye Scott-Hainchek

It can be hard to keep on top of the blogs and news sources you follow any time of year...

Categories: Behind the scenes

Posted on 12/03/2021 at 01:00 PM by Sadye Scott-Hainchek

Gratitude marketing might sound like a clever way to talk business around the holidays. And, sure, it’s fitting that we...

Categories: Behind the scenes