Small steps that will enhance your author brand

Posted on 06/19/2021 at 12:00 PM by Sadye Scott-Hainchek

Breaking down large tasks into smaller ones can be a great way to motivate yourself to actually take action. That’s...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

The tasks authors should do routinely (and how to juggle them)

Posted on 06/18/2021 at 10:17 AM by Sadye Scott-Hainchek

We always smile at topics being described as boring but important. And so a recent Alliance of Independent Authors TwitterChat...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Marketing, Social media and websites, Time management

Why and how indie authors should use reader magnets

Posted on 06/15/2021 at 02:00 PM by Sadye Scott-Hainchek

Most authors are familiar with the concept of a reader magnet and probably even have ideas on what forms they...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Marketing

Book-marketing moves that will make you look like an amateur

Posted on 06/13/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri is no stranger to book-marketing mistakes. So if you want to avoid looking like an amateur, she’s ready...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Podcast

The tear-free method of selling books via TikTok

Posted on 06/09/2021 at 11:22 AM by Sadye Scott-Hainchek

The first post we ever shared on how to market books on TikTok came from an author, yes … but...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing, Social media and websites

How to make a good book cover — or improve one

Posted on 06/03/2021 at 11:26 AM by Sadye Scott-Hainchek

Since the cover is one of the very first aspects of your book that a potential reader will notice, it...

Categories: Behind the scenes

Tagged As: Cover design, Marketing, Penny Sansevieri

Get your book ready for beach season!

Posted on 05/31/2021 at 12:00 PM by Sadye Scott-Hainchek

Our readers have told us that a summer read can be light or serious, fictional or factual, short or long...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

Book marketing in the summer: The value of promoting to summer readers

Posted on 05/24/2021 at 10:59 AM by Guest Author

View post titled Book marketing in the summer: The value of promoting to summer readers

Want to reach more readers and grow your fan base? Then you should prioritize book marketing in the summer. Discover...

Categories: Behind the scenes

Tagged As: Marketing

How to revitalize a struggling author blog

Posted on 05/19/2021 at 09:27 AM by Sadye Scott-Hainchek

The planting season is well under way where Fussy is based, so the opening to Judith Briles’s blog post —...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Creative ways to market a children's book

Posted on 05/12/2021 at 01:00 PM by Sadye Scott-Hainchek

Knowing your target audience is, of course, key to any genre of writing. But it’s especially important for those writing...

Categories: Behind the scenes

Tagged As: Children's literature, Marketing, Penny Sansevieri