Posted on 04/02/2020 at 02:12 PM by Sadye Scott-Hainchek

How would you describe your readers, personality- and demographic-wise? If your answer is as succinct and general as “moms with...

Categories: Behind the scenes

Posted on 03/28/2020 at 12:00 PM by Sadye Scott-Hainchek

In David Kudler's opinion, most arguments for using a pen name boil down to two reasons: privacy or market segmentation....

Categories: Behind the scenes

Posted on 03/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Marketing types across industries are struggling to balance what’s appropriate during a global crisis and the, well, need to keep...

Categories: Behind the scenes

Posted on 03/26/2020 at 04:00 PM by Sadye Scott-Hainchek

Today’s installment of what publishing experts have to say in regards to the coronavirus and authors is brought to you...

Categories: Behind the scenes

Posted on 03/20/2020 at 03:16 PM by Sadye Scott-Hainchek

Authors are advised to make sure that their book covers conform to genre expectations. And when a friend told Lynne...

Categories: Behind the scenes

Tagged As: Cover design, Marketing

Posted on 03/14/2020 at 12:00 PM by Sadye Scott-Hainchek

Many of us around the world are finding ourselves with more time at home on our hands as we limit...

Categories: Behind the scenes

Posted on 03/10/2020 at 09:18 AM by Sadye Scott-Hainchek

Yes, Malorie Cooper understands that you likely became an author so that you could play with words and not numbers....

Categories: Behind the scenes

Posted on 03/04/2020 at 04:00 PM by Sadye Scott-Hainchek

Penny Sansevieri’s latest marketing advice aims to help you set up a successful Amazon promotion. But quite frankly, your book’s...

Categories: Behind the scenes

Posted on 03/02/2020 at 03:30 PM by Sadye Scott-Hainchek

Nonfiction writers probably don’t need much guidance on how to use content marketing to promote their books. Some fiction writers,...

Categories: Behind the scenes

Posted on 02/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Creativity coach Beth Barany says the best author branding statements have four main ingredients. Once you’ve nailed that recipe, you’ll...

Categories: Behind the scenes