Know exactly who your readers are

Posted on 04/02/2020 at 02:12 PM by Sadye Scott-Hainchek

How would you describe your readers, personality- and demographic-wise? If your answer is as succinct and general as “moms with...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

What to consider if you want to use a pen name

Posted on 03/28/2020 at 12:00 PM by Sadye Scott-Hainchek

In David Kudler's opinion, most arguments for using a pen name boil down to two reasons: privacy or market segmentation....

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Book marketing in the time of COVID-19

Posted on 03/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Marketing types across industries are struggling to balance what’s appropriate during a global crisis and the, well, need to keep...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Marketing

2 business takes on the coronavirus pandemic

Posted on 03/26/2020 at 04:00 PM by Sadye Scott-Hainchek

Today’s installment of what publishing experts have to say in regards to the coronavirus and authors is brought to you...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Kristine Kathryn Rusch, Marketing, Penny Sansevieri, The business of writing

Case study: When a book's cover doesn't fit its genre

Posted on 03/20/2020 at 03:16 PM by Sadye Scott-Hainchek

Authors are advised to make sure that their book covers conform to genre expectations. And when a friend told Lynne...

Categories: Behind the scenes

Tagged As: Cover design, Marketing

The Book Designer: 5 reasons to start an author blog (and how to do it right)

Posted on 03/14/2020 at 12:00 PM by Sadye Scott-Hainchek

Many of us around the world are finding ourselves with more time at home on our hands as we limit...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

Why you should calculate series read-through (and how to do it)

Posted on 03/10/2020 at 09:18 AM by Sadye Scott-Hainchek

Yes, Malorie Cooper understands that you likely became an author so that you could play with words and not numbers....

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing, The business of writing

Penny Sansevieri: How to make your book stand out on Amazon

Posted on 03/04/2020 at 04:00 PM by Sadye Scott-Hainchek

Penny Sansevieri’s latest marketing advice aims to help you set up a successful Amazon promotion. But quite frankly, your book’s...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

Content marketing: It's not just for nonfiction writers

Posted on 03/02/2020 at 03:30 PM by Sadye Scott-Hainchek

Nonfiction writers probably don’t need much guidance on how to use content marketing to promote their books. Some fiction writers,...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Marketing

The 4 essential pieces of your author branding statement

Posted on 02/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Creativity coach Beth Barany says the best author branding statements have four main ingredients. Once you’ve nailed that recipe, you’ll...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer