Kristine Kathryn Rusch's licensing lessons from "Diehard"

Posted on 12/05/2019 at 03:00 PM by Sadye Scott-Hainchek

If you thought that your story needed to be brand-new or buzzworthy on its own to license, Kristine Kathryn Rusch...

Categories: Behind the scenes

Tagged As: Kristine Kathryn Rusch, Licenses, copyrights, and other legalese, Marketing, Pop culture

Should you trim your email newsletter's subscriber list?

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

How to build a yearlong book marketing plan

Posted on 12/01/2019 at 12:00 PM by Sadye Scott-Hainchek

We’ve got a hot second between holidays right now, so it’s time to serve up a huge helping of advice....

Categories: Behind the scenes

Tagged As: Marketing, The business of writing

What to do — and not to do — as an author on Twitter

Posted on 11/29/2019 at 12:00 PM by Sadye Scott-Hainchek

So perhaps today you’ve discounted your books deeply, launched an exciting giveaway, or done some other Black Friday-related marketing. Odds...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Two-minute tip: How to pitch your book in person

Posted on 11/27/2019 at 09:01 AM by Sadye Scott-Hainchek

Author Rosie Danan is back with another installment in her series on the perfect pitch for Romance Writers of America....

Categories: Behind the scenes

Tagged As: Marketing, Romance Writers of America, Video

How to write a strong headline

Posted on 11/25/2019 at 03:00 PM by Sadye Scott-Hainchek

Writing headlines has never been easy, but the approach has certainly changed as we’ve gone from print to digital. Be...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Make your marketing the best it can be during the holidays

Posted on 11/23/2019 at 12:00 PM by Sadye Scott-Hainchek

Black Friday and Cyber Monday are almost here — not to mention Thanksgiving — but if you haven’t incorporated either...

Categories: Behind the scenes

Tagged As: Marketing, The business of writing

There's still time to put your book in a holiday gift guide

Posted on 11/22/2019 at 10:44 AM by Sadye Scott-Hainchek

No matter how you feel about it, Black Friday is still the traditional kickoff to the holiday shopping season —...

Categories: Behind the scenes

Tagged As: Marketing, The business of writing, Penny Sansevieri

Make the most out of marketing tools that you can control

Posted on 11/21/2019 at 01:00 PM by Sadye Scott-Hainchek

The marketing world is constantly evolving, but author and publisher Troy Lambert doesn’t want you to panic. Sure, there are...

Categories: Behind the scenes

Tagged As: C.S. Lakin / Live Write Thrive, Email newsletter, Marketing, Social media and websites

How a bestselling author adjusts his ad approach

Posted on 11/21/2019 at 10:00 AM by Sadye Scott-Hainchek

Mark Dawson, like the host of the podcast he appeared on, is a bestselling author and successful indie-publishing guru. He...

Categories: Behind the scenes

Tagged As: Joanna Penn, Literature in translation, Marketing