4 simple SEO tips for authors

Posted on 12/05/2020 at 12:00 PM by Sadye Scott-Hainchek

Ivelisse Rodriguez will definitely tell you that search engine optimization is an important part of your author marketing strategy, but...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Sales tips for self-published romance novels

Posted on 12/01/2020 at 11:21 AM by Sadye Scott-Hainchek

Romance is an incredibly popular genre — both in terms of how many readers love it and in how many...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Romance

'Tis (still) the season to market your books

Posted on 11/25/2020 at 09:48 AM by Sadye Scott-Hainchek

It may be the day before Thanksgiving, but there’s still plenty of time to implement festive holiday marketing. Don’t believe...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Why create a book trailer for your next book

Posted on 11/23/2020 at 08:44 AM by Guest Author

View post titled Why create a book trailer for your next book

Looking for another way to promote your next title? Then you may want to create a book trailer. Discover why...

Categories: Behind the scenes

Tagged As: Marketing, Video

Penny Sansevieri: Take a long-term approach to selling books

Posted on 11/21/2020 at 12:00 PM by Sadye Scott-Hainchek

The sheer number of books being published each day may lift readers’ spirits, but it can feel discouraging to the...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Writer and YouTuber shares her tips to video success

Posted on 11/17/2020 at 10:27 AM by Sadye Scott-Hainchek

Writers may feel most natural working with the written word, but there’s no question that ignoring the spoken version comes...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Video

Invite your readers to create book marketing material

Posted on 11/13/2020 at 03:10 PM by Sadye Scott-Hainchek

A new guest post on Your Writer Platform covers several marketing strategies that we assume most authors are familiar with....

Categories: Behind the scenes

Tagged As: Marketing

Deck out your Amazon book listing for the holidays

Posted on 11/13/2020 at 11:04 AM by Sadye Scott-Hainchek

Penny Sansevieri wants authors to start getting ready for the holiday. No, that doesn’t mean buying gifts and stocking up...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

How to promote a new release in your author newsletter

Posted on 11/12/2020 at 11:41 AM by Sadye Scott-Hainchek

You know that writing a novel is the easy — er, easier — part and that spreading the word about...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

What author branding really is (and why you don't have to hate it)

Posted on 11/06/2020 at 11:00 AM by Sadye Scott-Hainchek

Authors who cringe at the word “brand” and at the mere thought of marketing aren’t alone. Commenters on bestselling author...

Categories: Behind the scenes

Tagged As: Marketing