Joanna Penn: 8 reasons for writers to embrace public speaking

Posted on 10/18/2019 at 03:00 PM by Sadye Scott-Hainchek

Public speaking is rather like flossing: some people don’t mind it, but most of us avoid it if we can....

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing

Dave Chesson on converting casual fans to superfans

Posted on 10/18/2019 at 11:05 AM by Sadye Scott-Hainchek

Dave Chesson won’t sugarcoat it: Building a passionate readership base isn’t complicated, but it does take effort. Fortunately, Chesson has...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing

Authors, are you listed on Hometown Reads?

Posted on 10/15/2019 at 02:00 PM by Sadye Scott-Hainchek

Nate Hoffelder recently attended a writing conference and has returned with plenty of information to share with his followers. First...

Categories: Behind the scenes

Tagged As: Marketing, The Digital Reader

Study: Should you hit the Kindle keyword character limits?

Posted on 10/11/2019 at 10:58 AM by Sadye Scott-Hainchek

Are you among the people who sees a character or page limit and assumes one must use all of the...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Keywords, Marketing

How to create your voice search strategy

Posted on 10/10/2019 at 03:00 PM by Sadye Scott-Hainchek

Just as there’s an art to the language of an audiobook, so too are there steps to ensure that you...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Social media and websites

Grab readers — and keep them — with a standout Amazon description

Posted on 10/08/2019 at 02:40 PM by Sadye Scott-Hainchek

No one will claim that writing an irresistible Amazon description or book blurb is easy. But they’ll all insist that...

Categories: Behind the scenes

Tagged As: Blurbs, Jane Friedman, Marketing

Why you should livestream (and how)

Posted on 10/07/2019 at 04:39 PM by Sadye Scott-Hainchek

If you’re camera-shy, you probably don’t want to hear publishing industry expert Amy Collins sing the praises of livestreaming. So...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing, Video

Perfect your guest blog post pitch

Posted on 10/05/2019 at 12:00 PM by Sadye Scott-Hainchek

So you’ve figured out what topics to use for guest posts on others’ blogs. Now you have to figure out...

Categories: Behind the scenes

Tagged As: Marketing

Take a deep dive into the world of author branding

Posted on 10/04/2019 at 10:36 AM by Sadye Scott-Hainchek

A veteran publicist recently touched on author branding in her appearance on The Creative Penn podcast. If that merely whetted...

Categories: Behind the scenes

Tagged As: Marketing

What can you offer as a reader magnet, beyond a short story?

Posted on 10/03/2019 at 11:32 AM by Sadye Scott-Hainchek

You’re all familiar with the concept of a reader magnet — what it is and how it works. Maybe you...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Email newsletter, Marketing