How to keep readers' attention in a distraction-packed world

Posted on 06/23/2019 at 12:00 PM by Sadye Scott-Hainchek

Like it or not, there’s no denying that the way we consume media has shifted dramatically in the past decade or so...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Writing advice

Share your book cover in 3D on Facebook

Posted on 06/17/2019 at 04:57 PM by Sadye Scott-Hainchek

You’ve probably seen 3D photos from friends on Facebook, and you’ve maybe even thought they’d make a c...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites

Book samples don’t have to be free

Posted on 06/15/2019 at 12:00 PM by Sadye Scott-Hainchek

Author Lee Foster recently shared a story on The Book Designer about his experience with selling just a slice of his boo...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

A veteran's 14 content ideas for your newsletter

Posted on 06/13/2019 at 10:42 AM by Sadye Scott-Hainchek

Amid all the mandates to share content, it’s nice to find advice on what kind of content you can use. Nate Hoffeld...

Categories: Behind the scenes

Tagged As: Author newsletter, Marketing, The Book Designer, The Digital Reader

How to set up an Instagram marketing campaign

Posted on 06/12/2019 at 11:14 AM by Sadye Scott-Hainchek

If you’ve already mastered the art of one-off, daily Instagram posts, you may be wondering about longer-term, bigg...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Digital Reader

Toby Neal on writing in new genres under new names

Posted on 06/11/2019 at 10:51 AM by Sadye Scott-Hainchek

Fussy diehards — both readers and authors — are familiar with Toby Neal. So we’re thrilled to share a...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Memoir

Expand your palette: Tools and tips for picking the right colors

Posted on 06/06/2019 at 02:00 PM by Sadye Scott-Hainchek

Inspired by a post discussing the principles of color theory, The Passive Voice has shared a few of his favorite color-s...

Categories: Behind the scenes

Tagged As: Design, Marketing, The Passive Voice

The popularity of summer reading programs: Why market children’s and young adult books this season

Posted on 06/06/2019 at 11:17 AM by Guest Author

View post titled The popularity of summer reading programs: Why market children’s and young adult books this season

Summer reading programs offer a great opportunity for authors to market children’s books and young adult books. Ta...

Categories: Behind the scenes

Tagged As: Children's literature, Marketing, Young adult literature

Four key metrics for authors' email newsletters

Posted on 06/09/2019 at 12:00 PM by Sadye Scott-Hainchek

Implementing marketing strategies can feel like an accomplishment in and of itself, but you shouldn’t just set &rs...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Writer's Digest

What scheduling app do you use?

Posted on 06/08/2019 at 12:00 PM by Sadye Scott-Hainchek

Frances Caballo’s favorite scheduling app doesn’t support Instagram, so she’s looking to make a change...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, Frances Caballo