Posted on 09/17/2021 at 10:03 AM by Sadye Scott-Hainchek

Not to add another worry to anyone’s plate, but one more of the many important decisions that you must make...

Categories: Behind the scenes

Posted on 09/03/2021 at 12:00 PM by Sadye Scott-Hainchek

Social media is a powerful tool for our personal and professional lives. It’s not for everyone, however, and it certainly...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing

Posted on 09/01/2021 at 10:54 AM by Sadye Scott-Hainchek

While Labor Day isn’t associated with an uptick in book-buying, it is a helpful reminder that the winter holidays —...

Categories: Behind the scenes

Posted on 08/20/2021 at 03:00 PM by Sadye Scott-Hainchek

The coronavirus pandemic made it clear that having an online option for retailers wasn’t actually an option anymore — it...

Categories: Behind the scenes

Posted on 08/10/2021 at 03:00 PM by Sadye Scott-Hainchek

Cutting through the online noise can be difficult, to say the least. So finding smaller (not small, but smaller) corners...

Categories: Behind the scenes

Posted on 08/09/2021 at 03:55 PM by Sadye Scott-Hainchek

August is a time when many of us scratch our heads and wonder where the summer has gone. But just...

Categories: Behind the scenes

Posted on 08/04/2021 at 11:00 AM by Sadye Scott-Hainchek

Your book’s cover is a crucial part of your marketing as an author. So if you’re planning any sort of...

Categories: Behind the scenes

Posted on 07/27/2021 at 03:00 PM by Sadye Scott-Hainchek

Marketing can feel like a serious undertaking for authors of all genres. There are, however, a few extra considerations facing...

Categories: Behind the scenes

Posted on 07/27/2021 at 10:55 AM by Sadye Scott-Hainchek

The Alliance of Independent Authors wants to make one thing clear: considering comparable titles and authors isn’t a value comparison....

Categories: Behind the scenes

Posted on 07/17/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has a wealth of marketing advice to offer. But she also has a caveat: that savvy marketing can’t...

Categories: Behind the scenes