The Creative Penn: Why indies should be able to pitch their books

Posted on 01/20/2020 at 03:00 PM by Sadye Scott-Hainchek

Joanna Penn understands that you may never pitch your book to an agent or publishing company. That’s more than okay...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing

What David Gaughran learned about marketing from "The Piña Colada Song"

Posted on 01/20/2020 at 11:12 AM by Sadye Scott-Hainchek

Those of you prone to earworms may want to skip this post. David Gaughran reflects on the five marketing lessons...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Pop culture

Dave Chesson explains how to pick Amazon ad keywords

Posted on 01/17/2020 at 02:00 PM by Sadye Scott-Hainchek

Say you’re looking into using Amazon Ads. You might think that, having done your Kindle keywords research, you can just...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Marketing

Promoting a book in the new year: How authors can benefit from reading resolutions

Posted on 01/14/2020 at 02:51 PM by Guest Author

View post titled Promoting a book in the new year: How authors can benefit from reading resolutions

With reading resolutions underway, now is a great time to be promoting a book. Learn how you can take advantage...

Categories: Behind the scenes

Tagged As: Marketing, Reading

The Book Designer's best advice from 2019

Posted on 01/12/2020 at 12:00 PM by Sadye Scott-Hainchek

It’s hard — okay, make that downright near impossible — to make sure you don’t miss anything of value when...

Categories: Behind the scenes

Tagged As: Cover design, Marketing, Social media and websites, The Book Designer, The business of writing

The Kindlepreneur's guide to Instagram for authors

Posted on 01/11/2020 at 12:00 PM by Sadye Scott-Hainchek

Is Winter Storm Isaiah keeping you inside where it’s safe and warm? If so, now is the perfect time to...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing, Social media and websites

Look to this type of author for title-writing advice

Posted on 01/08/2020 at 02:00 PM by Sadye Scott-Hainchek

Writing experts often suggest taking cues from other authors who’ve seen success. Penny Sansevieri’s latest recommendations on picking a sales-boosting...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Titles

4 sales techniques to help you sell more books

Posted on 01/04/2020 at 12:00 PM by Sadye Scott-Hainchek

Ah, January — the month in which we’re all exhausted by the holidays and ready to ride out the winter...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Part II of Penny Sansevieri's favorite book marketing advice

Posted on 01/03/2020 at 03:00 PM by Sadye Scott-Hainchek

As she promised, Penny Sansevieri of Author Marketing Experts has shared another installment of her favorite marketing tips from 2019....

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

What you should include in your author bio

Posted on 01/02/2020 at 03:00 PM by Sadye Scott-Hainchek

No matter your marketing goals for 2020, you'll want to always have a polished author bio and appropriate photo at...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing