How to host a hybrid event that will keep all attendees happy

Posted on 06/14/2022 at 11:01 AM by Sadye Scott-Hainchek

Some of the habits we developed during the pandemic aren't quite going away. For example, some readers — and authors...

Categories: Behind the scenes

Tagged As: Author events, Penny Sansevieri

Social media isn't the only way to market your books

Posted on 06/10/2022 at 08:55 AM by Sadye Scott-Hainchek

Social media is a powerful tool for a business to connect with customers — there's no doubt about that. But...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Start a book series out on the right foot by self-publishing it

Posted on 06/03/2022 at 01:47 PM by Sadye Scott-Hainchek

We've shared many of the benefits of self-publishing on the author newswire (and, yes, some of the challenges of it)....

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Writing advice

Memorial Day weekend reads on author marketing

Posted on 05/30/2022 at 12:00 PM by Sadye Scott-Hainchek

It can be hard to keep on top of all the blogs and news sources that aim to help writers....

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Dave Chesson (the Kindlepreneur), Marketing, Penny Sansevieri

Leveraging the internet for your author career

Posted on 05/17/2022 at 09:58 AM by Sadye Scott-Hainchek

No matter how you feel about the internet and social media, they’re both here to stay — and to help...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Dave Chesson (the Kindlepreneur), Marketing, Penny Sansevieri, Social media and websites

Your author business may be small, but it can also be mighty

Posted on 05/06/2022 at 09:28 AM by Sadye Scott-Hainchek

Your author business — and budget — may be small, but that doesn't mean your capabilities are limited. Joanna Penn...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Penny Sansevieri, The business of writing

Correct these misconceptions about social media and marketing

Posted on 05/02/2022 at 09:49 AM by Sadye Scott-Hainchek

Ask an author whether writing a book or selling it is harder, and you'll hear plenty of votes for the...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing, Penny Sansevieri, Social media and websites

Put your book's best foot forward

Posted on 04/21/2022 at 12:18 PM by Sadye Scott-Hainchek

People might say not to judge a book by its cover, but in reality, that's the very first way most...

Categories: Behind the scenes

Tagged As: C.S. Lakin / Live Write Thrive, Cover design, Penny Sansevieri, Titles

7 tips for building (and keeping) a strong author brand

Posted on 04/20/2022 at 09:17 AM by Sadye Scott-Hainchek

Penny Sansevieri has shared plenty of thoughts and advice on author branding. This time around, she's turning to an other...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Marketing potpourri

Posted on 04/12/2022 at 12:00 PM by Sadye Scott-Hainchek

We shared a collection of craft posts yesterday; now it's time to share a variety of marketing-related posts that have...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), C.S. Lakin / Live Write Thrive, Email newsletter, Jane Friedman, Marketing, Penny Sansevieri, Reader reviews, Social media and websites