Posted on 07/17/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has a wealth of marketing advice to offer. But she also has a caveat: that savvy marketing can’t...

Categories: Behind the scenes

Posted on 07/10/2021 at 12:00 PM by Sadye Scott-Hainchek

Yesterday we shared some expert advice on seasonal publishing for indie authors. Now, we have general advice on the factors...

Categories: Behind the scenes

Posted on 07/06/2021 at 10:54 AM by Sadye Scott-Hainchek

It’s nice to think small after a long weekend. So Penny Sansevieri’s gift to authors in the US who probably...

Categories: Behind the scenes

Posted on 06/28/2021 at 01:00 PM by Sadye Scott-Hainchek

Penny Sansevieri recently reminded readers of her blog that she has several short podcast episodes about book marketing. Those readers...

Categories: Behind the scenes

Posted on 06/19/2021 at 12:00 PM by Sadye Scott-Hainchek

Breaking down large tasks into smaller ones can be a great way to motivate yourself to actually take action. That’s...

Categories: Behind the scenes

Posted on 06/13/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri is no stranger to book-marketing mistakes. So if you want to avoid looking like an amateur, she’s ready...

Categories: Behind the scenes

Posted on 06/03/2021 at 11:26 AM by Sadye Scott-Hainchek

Since the cover is one of the very first aspects of your book that a potential reader will notice, it...

Categories: Behind the scenes

Posted on 05/31/2021 at 12:00 PM by Sadye Scott-Hainchek

Our readers have told us that a summer read can be light or serious, fictional or factual, short or long...

Categories: Behind the scenes

Posted on 05/12/2021 at 01:00 PM by Sadye Scott-Hainchek

Knowing your target audience is, of course, key to any genre of writing. But it’s especially important for those writing...

Categories: Behind the scenes

Posted on 05/08/2021 at 12:00 PM by Sadye Scott-Hainchek

Big events are notorious for derailing our most beneficial habits. And just like the holidays can disrupt our healthy eating...

Categories: Behind the scenes