Penny Sansevieri's take on book bloggers and blog tours

Posted on 08/06/2020 at 02:26 PM by Sadye Scott-Hainchek

Book bloggers are certainly a useful tool in your marketing kit, but just like any other advertising outlet, you need...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

What's changed recently in Amazon Ads

Posted on 08/04/2020 at 01:22 PM by Sadye Scott-Hainchek

It turns out that even giant tech companies can’t leave marketing tools alone — they too have to tinker. That...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

Penny Sansevieri's top book marketing ideas during COVID

Posted on 07/30/2020 at 11:07 AM by Sadye Scott-Hainchek

The duration of the COVID-19 pandemic is frustrating, exhausting, and a number of other negative adjectives, and none of us...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Marketing, Penny Sansevieri

Penny Sansevieri: What you should know about bookstagrammers

Posted on 07/23/2020 at 03:20 PM by Sadye Scott-Hainchek

There’s no shortage of advertising channels on which to spend your marketing money. So you should look at any option...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Learn by example: Optimized Amazon book pages

Posted on 07/17/2020 at 02:18 PM by Sadye Scott-Hainchek

Penny Sansevieri’s book marketing podcast recently took a look at how to optimize your Amazon book page. There are plenty...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

5 changes that can help you sell more books on your website

Posted on 07/15/2020 at 11:35 AM by Sadye Scott-Hainchek

Penny Sansevieri said the magic word in the headline of her latest blog post. Nope, not “please” – but rather...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Are you making any of these eight book marketing mistakes?

Posted on 07/08/2020 at 04:52 PM by Sadye Scott-Hainchek

If you’ve followed Fussy for any length of time, you know how critical we think a professionally designed cover is...

Categories: Behind the scenes

Tagged As: Cover design, Marketing, Penny Sansevieri

Penny Sansevieri on marketing a book before it's released

Posted on 07/02/2020 at 01:32 PM by Sadye Scott-Hainchek

Yesterday, we shared Penny Sansevieri’s advice on how to market an older book. Now it’s time to swing in the...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

How to promote an older book

Posted on 07/01/2020 at 11:00 AM by Sadye Scott-Hainchek

The online writing community is full of book launch advice. But as you know, marketing a book is a marathon...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

The nuts and bolts of Amazon preorders

Posted on 06/23/2020 at 10:53 AM by Sadye Scott-Hainchek

Haven’t finished your book yet? You can still promote it by using Amazon’s preorder function (if you’re in Kindle Direct...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri