Posted on 12/01/2021 at 09:15 AM by Sadye Scott-Hainchek

Neither of the advice-givers we’re about to link to promises that the task they’re discussing is as easy as one-two-three....

Categories: Behind the scenes

Posted on 11/19/2021 at 09:42 AM by Sadye Scott-Hainchek

Don’t misunderstand Penny Sansevieri — she’s a huge advocate for setting goals and a fan of brainstorming. But there’s an...

Categories: Behind the scenes

Posted on 11/11/2021 at 04:40 PM by Sadye Scott-Hainchek

Penny Sansevieri has a heads-up about changes to two major platforms for authors. Her Author Marketing Experts blog provides the...

Categories: Behind the scenes

Posted on 10/17/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri’s latest post on book marketing doesn’t require any technical skills. Still, it might not be easy for some...

Categories: Behind the scenes

Posted on 10/12/2021 at 04:52 PM by Sadye Scott-Hainchek

Marketing isn’t like a crockpot recipe — you can’t simply set it and forget it. The good news is, you...

Categories: Behind the scenes

Posted on 10/05/2021 at 02:29 PM by Sadye Scott-Hainchek

Your author platform wasn’t all built in the same day, but aesthetically speaking, you’ll want it to look that way....

Categories: Behind the scenes

Posted on 10/01/2021 at 11:33 AM by Sadye Scott-Hainchek

The stereotype of a sleazy salesperson doesn’t help the marketing-averse get over their anxieties. But Penny Sansevieri wants to remind...

Categories: Behind the scenes

Posted on 09/21/2021 at 10:33 AM by Sadye Scott-Hainchek

Goodreads has been getting a bad rap lately, but it has at least one person in its corner: Penny Sansevieri....

Categories: Behind the scenes

Posted on 09/10/2021 at 11:00 AM by Sadye Scott-Hainchek

Being an indie author can feel like a juggling act as you try to balance the creative and business sides...

Categories: Behind the scenes

Posted on 09/01/2021 at 10:54 AM by Sadye Scott-Hainchek

While Labor Day isn’t associated with an uptick in book-buying, it is a helpful reminder that the winter holidays —...

Categories: Behind the scenes