Podcast: How to pick the right Amazon categories for your book

Posted on 01/15/2021 at 03:00 PM by Sadye Scott-Hainchek

Choosing the right Amazon categories for your book is critical to finding the right readers for it. That’s why Penny...

Categories: Behind the scenes

Tagged As: Amazon, Penny Sansevieri, Podcast

How authors can write marketing plans they'll stick to

Posted on 01/13/2021 at 11:00 AM by Sadye Scott-Hainchek

Knowing you need to make changes or want to improve is a great first step. But in terms of difficulty,...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Plan to meet your book marketing goals

Posted on 01/05/2021 at 11:00 AM by Sadye Scott-Hainchek

We’ve all set a New Year’s resolution that never amounted to anything — we’re all human, after all. Chances are...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

A primer on Kindle Unlimited and Kindle Direct Publishing

Posted on 12/26/2020 at 12:00 PM by Sadye Scott-Hainchek

There isn’t a one-size-fits-all answer to the question of whether to publish your ebook exclusively through Amazon or to make...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

Penny Sansevieri: The benefits of a robust book publishing schedule

Posted on 12/22/2020 at 11:00 AM by Sadye Scott-Hainchek

Whether you’re traditionally published or independent, the ability to keep your writing in front of readers’ eyes, without making them...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Penny Sansevieri: Take care of your relevancy score

Posted on 12/19/2020 at 12:00 PM by Sadye Scott-Hainchek

Amazon may not have publicly confirmed it, but Penny Sansevieri thinks it’s more than reasonable to assume that it assigns...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

How authors can make sure that 2021 is a better year

Posted on 12/16/2020 at 11:00 AM by Sadye Scott-Hainchek

December is halfway over, meaning the new year (and new start) we all so desperately crave is within sight! So...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Expert advice on setting up a book preorder on Amazon

Posted on 12/11/2020 at 03:00 PM by Sadye Scott-Hainchek

Amazon preorders, like any other book marketing tool, can be powerful as long as you use them effectively. A poorly...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

Penny Sansevieri: A pandemic is no time to slack on book marketing

Posted on 12/10/2020 at 09:11 AM by Sadye Scott-Hainchek

You know what COVID-19 has generally meant for your author career — an emphasis on online connection (versus in-person ones)...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Marketing, Penny Sansevieri

Sales tips for self-published romance novels

Posted on 12/01/2020 at 11:21 AM by Sadye Scott-Hainchek

Romance is an incredibly popular genre — both in terms of how many readers love it and in how many...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Romance