More thoughts on selling books through your author website

Posted on 10/23/2020 at 09:43 AM by Sadye Scott-Hainchek

Nate Hoffelder shared the technical side of selling books through your author website recently. Now we have Penny Sansevieri focusing...

Categories: Behind the scenes

Tagged As: Penny Sansevieri, Social media and websites

How smart social media use can help you sell books

Posted on 10/17/2020 at 12:00 PM by Sadye Scott-Hainchek

Social media won’t sell books. The exposure that it brings you, however, does sell books. And that’s why Penny Sansevieri...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Now's the time to think about putting your book in a gift guide

Posted on 10/02/2020 at 12:00 PM by Sadye Scott-Hainchek

If you’re among the people who groan every time they see advertising tied to holidays that feel months away, we...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Penny Sansevieri: A little prep work goes a long way in marketing

Posted on 09/23/2020 at 10:49 AM by Sadye Scott-Hainchek

Feel like your marketing efforts always flop? Cheer up — your problem most likely lies in an area that you...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Penny Sansevieri: Authors can (and should!) still collaborate on marketing

Posted on 09/10/2020 at 02:55 PM by Sadye Scott-Hainchek

Back in the day, Penny Sansevieri noticed that events with multiple authors always performed better. The medium may have changed,...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Penny Sansevieri: How to succeed in email book marketing

Posted on 09/02/2020 at 11:57 AM by Sadye Scott-Hainchek

Our recent post about the power of email marketing suggested two approaches: join someone else’s list or create your own....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

Why your book isn’t selling and how to fix it

Posted on 08/27/2020 at 10:27 AM by Sadye Scott-Hainchek

On occasion, authors ask why their books aren’t selling up to their expectations. The answer isn’t always clear-cut, but there...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Marketing, Penny Sansevieri

Should authors have a Facebook profile, page, or group?

Posted on 08/21/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri and her podcasting partner, Amy Cornell, took on a listener question for their most recent podcast episode. The...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Podcast, Social media and websites

Penny Sansevieri: Tweet smarter, not harder

Posted on 08/20/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has seen authors make excellent and valuable connections with others in the literary world via Twitter. That said,...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Seven branding-related mistakes to avoid

Posted on 08/16/2020 at 12:00 PM by Sadye Scott-Hainchek

The best romance novel in the world will never find traction if it just winds up in front of a...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri