Posted on 03/16/2021 at 03:00 PM by Sadye Scott-Hainchek

Sometimes, when your book isn’t selling the way you’d hoped for, factors out of your control are to blame. But...

Categories: Behind the scenes

Tagged As: Penny Sansevieri

Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...

Categories: Behind the scenes

Posted on 03/10/2021 at 09:00 AM by Sadye Scott-Hainchek

One part of a book marketing plan that isn’t always addressed is the mindset aspect. And while, yes, a good...

Categories: Behind the scenes

Posted on 03/04/2021 at 11:21 AM by Sadye Scott-Hainchek

There’s so much to keep track of when it comes to launching a book — and keeping its momentum going....

Categories: Behind the scenes

Posted on 02/25/2021 at 10:40 AM by Sadye Scott-Hainchek

After years of reading book-marketing advice, we’re starting to think that the only thing you really need to know about...

Categories: Behind the scenes

Posted on 02/22/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has built an infographic that aims to help authors put any awards or award nominations to good marketing...

Categories: Behind the scenes

Posted on 02/17/2021 at 12:05 PM by Sadye Scott-Hainchek

Having so many routes to bring books to readers is absolutely a blessing for authors. All the options won’t be...

Categories: Behind the scenes

Posted on 02/13/2021 at 12:00 PM by Sadye Scott-Hainchek

Perhaps you’re in a sentimental mood and would like to dabble in poetry — or the upcoming holiday has you...

Categories: Behind the scenes

Posted on 02/11/2021 at 03:05 PM by Sadye Scott-Hainchek

We’re sure that what an expert would say is the biggest mistake an author can make would depend on what...

Categories: Behind the scenes

Posted on 02/09/2021 at 03:00 PM by Sadye Scott-Hainchek

You know how you’re never truly done marketing a book? Penny Sansevieri is never quite done finding ways that you...

Categories: Behind the scenes