Posted on 09/02/2020 at 11:57 AM by Sadye Scott-Hainchek

Our recent post about the power of email marketing suggested two approaches: join someone else’s list or create your own....

Categories: Behind the scenes

Posted on 08/27/2020 at 10:27 AM by Sadye Scott-Hainchek

On occasion, authors ask why their books aren’t selling up to their expectations. The answer isn’t always clear-cut, but there...

Categories: Behind the scenes

Posted on 08/21/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri and her podcasting partner, Amy Cornell, took on a listener question for their most recent podcast episode. The...

Categories: Behind the scenes

Posted on 08/20/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has seen authors make excellent and valuable connections with others in the literary world via Twitter. That said,...

Categories: Behind the scenes

Posted on 08/16/2020 at 12:00 PM by Sadye Scott-Hainchek

The best romance novel in the world will never find traction if it just winds up in front of a...

Categories: Behind the scenes

Posted on 08/06/2020 at 02:26 PM by Sadye Scott-Hainchek

Book bloggers are certainly a useful tool in your marketing kit, but just like any other advertising outlet, you need...

Categories: Behind the scenes

Posted on 08/04/2020 at 01:22 PM by Sadye Scott-Hainchek

It turns out that even giant tech companies can’t leave marketing tools alone — they too have to tinker. That...

Categories: Behind the scenes

Posted on 07/30/2020 at 11:07 AM by Sadye Scott-Hainchek

The duration of the COVID-19 pandemic is frustrating, exhausting, and a number of other negative adjectives, and none of us...

Categories: Behind the scenes

Posted on 07/23/2020 at 03:20 PM by Sadye Scott-Hainchek

There’s no shortage of advertising channels on which to spend your marketing money. So you should look at any option...

Categories: Behind the scenes

Posted on 07/17/2020 at 02:18 PM by Sadye Scott-Hainchek

Penny Sansevieri’s book marketing podcast recently took a look at how to optimize your Amazon book page. There are plenty...

Categories: Behind the scenes