Posted on February 11, 2023 at 12:00 PM by Sadye Scott-Hainchek

Most, if not all, authors have heard about BookTok as a marketing strategy. (Whether they want to participate in it...

Categories: Behind the scenes

Posted on February 7, 2023 at 9:00 AM by Sadye Scott-Hainchek

Better safe than sorry is a helpful philosophy for many situations. And Penny Sansevieri says that one such instance is...

Categories: Behind the scenes

Posted on February 1, 2023 at 8:42 AM by Sadye Scott-Hainchek

Weren’t able to join the Alliance of Independent Authors’ Self-Publishing Advice Conference? No worries — ALLi is sharing some of...

Categories: Behind the scenes

Posted on January 27, 2023 at 9:00 AM by Sadye Scott-Hainchek

Consumers are often encouraged to seek a second opinion when it comes to, say, medical matters or mechanical ones. So...

Categories: Behind the scenes

Posted on January 24, 2023 at 1:00 PM by Sadye Scott-Hainchek

Being an indie author is hard, and you very much should celebrate any "win" you get, big or small. Penny...

Categories: Behind the scenes

Posted on January 16, 2023 at 9:45 AM by Sadye Scott-Hainchek

School's out today for most students in the United States, but class is in session at Author Marketing Experts. Penny...

Categories: Behind the scenes

Posted on January 10, 2023 at 12:54 PM by Sadye Scott-Hainchek

Apple wasn't the only big player in the publishing industry to make a major change at the end of 2022...

Categories: Behind the scenes

Posted on January 7, 2023 at 12:00 PM by Sadye Scott-Hainchek

Marketing experts talk a lot about how successful authors connect with readers. And you probably agree with that in principle,...

Categories: Behind the scenes

Posted on January 3, 2023 at 3:00 PM by Sadye Scott-Hainchek

If you haven't set any goals or resolutions for your author business, Penny Sansevieri is here to help. And if...

Categories: Behind the scenes

Posted on December 29, 2022 at 3:00 PM by Sadye Scott-Hainchek

There are some common fears and reluctances among writers. Penny Sansevieri's Book Marketing Tips & Author Success podcast recently addressed...

Categories: Behind the scenes