Should authors have a Facebook profile, page, or group?

Posted on 08/21/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri and her podcasting partner, Amy Cornell, took on a listener question for their most recent podcast episode. The...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Podcast, Social media and websites

Penny Sansevieri: Tweet smarter, not harder

Posted on 08/20/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has seen authors make excellent and valuable connections with others in the literary world via Twitter. That said,...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Seven branding-related mistakes to avoid

Posted on 08/16/2020 at 12:00 PM by Sadye Scott-Hainchek

The best romance novel in the world will never find traction if it just winds up in front of a...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

Penny Sansevieri's take on book bloggers and blog tours

Posted on 08/06/2020 at 02:26 PM by Sadye Scott-Hainchek

Book bloggers are certainly a useful tool in your marketing kit, but just like any other advertising outlet, you need...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri

What's changed recently in Amazon Ads

Posted on 08/04/2020 at 01:22 PM by Sadye Scott-Hainchek

It turns out that even giant tech companies can’t leave marketing tools alone — they too have to tinker. That...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

Penny Sansevieri's top book marketing ideas during COVID

Posted on 07/30/2020 at 11:07 AM by Sadye Scott-Hainchek

The duration of the COVID-19 pandemic is frustrating, exhausting, and a number of other negative adjectives, and none of us...

Categories: Behind the scenes

Tagged As: coronavirus / COVID-19, Marketing, Penny Sansevieri

Penny Sansevieri: What you should know about bookstagrammers

Posted on 07/23/2020 at 03:20 PM by Sadye Scott-Hainchek

There’s no shortage of advertising channels on which to spend your marketing money. So you should look at any option...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Learn by example: Optimized Amazon book pages

Posted on 07/17/2020 at 02:18 PM by Sadye Scott-Hainchek

Penny Sansevieri’s book marketing podcast recently took a look at how to optimize your Amazon book page. There are plenty...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

5 changes that can help you sell more books on your website

Posted on 07/15/2020 at 11:35 AM by Sadye Scott-Hainchek

Penny Sansevieri said the magic word in the headline of her latest blog post. Nope, not “please” – but rather...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Social media and websites

Are you making any of these eight book marketing mistakes?

Posted on 07/08/2020 at 04:52 PM by Sadye Scott-Hainchek

If you’ve followed Fussy for any length of time, you know how critical we think a professionally designed cover is...

Categories: Behind the scenes

Tagged As: Cover design, Marketing, Penny Sansevieri