7 straightforward — and critical — book marketing tips

Posted on October 18, 2022 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri understands why many authors feel like book marketing is complicated, but she really wants to clear something up...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri

Penny Sansevieri answers authors' book-promotion questions

Posted on October 6, 2022 at 4:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has plenty of marketing insights she wants to share with authors. She's also, however, more than willing to...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Podcast

What scam artists are looking for in the writers they target

Posted on September 27, 2022 at 3:00 PM by Sadye Scott-Hainchek

Writer Beware has done an incredible job of educating authors about how to spot a scam. They're, of course, not...

Categories: Behind the scenes

Tagged As: Penny Sansevieri, Writer Beware

What to do after writing a children's book 

Posted on September 24, 2022 at 12:00 PM by Sadye Scott-Hainchek

Writing any book is just the first step, but if you're self-publishing a children's book, there's an extra bit of...

Categories: Behind the scenes

Tagged As: Children's literature, Cover design, Dave Chesson (the Kindlepreneur), Design, Marketing / promotion, Penny Sansevieri

Ways to make marketing feel more pleasant (or less unpleasant)

Posted on September 21, 2022 at 3:28 PM by Sadye Scott-Hainchek

Penny Sansevieri has a hunch that most authors would prefer to be left alone with their writing, versus handling marketing...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri

15 book-promotion methods that can drive engagement and sales

Posted on September 13, 2022 at 4:54 PM by Sadye Scott-Hainchek

When you tell yourself (or are told) to come up with ideas, it can feel like pulling teeth. So if...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri

The basics of street teams versus superfans

Posted on September 10, 2022 at 12:00 PM by Sadye Scott-Hainchek

You've heard about how helpful street teams and superfans can be for authors. But while they both provide you a...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri

Read this if your books are getting views but not purchases

Posted on September 8, 2022 at 9:00 AM by Sadye Scott-Hainchek

Sometimes authors reach out to Penny Sansevieri with an advertising dilemma: they can tell their ads are working, but they're...

Categories: Behind the scenes

Tagged As: Amazon, Marketing / promotion, Penny Sansevieri

Penny Sansevieri on Amazon reviews and ads

Posted on August 19, 2022 at 11:27 AM by Sadye Scott-Hainchek

Penny Sansevieri, of Author Marketing Experts, has a couple of new posts specific to books on Amazon. One post addresses...

Categories: Behind the scenes

Tagged As: Amazon, Marketing / promotion, Penny Sansevieri, Reader reviews

Polish your backlist of books on Amazon

Posted on July 13, 2022 at 9:00 AM by Sadye Scott-Hainchek

The Alliance of Independent Authors and Kristine Kathryn Rusch are among the many publishing experts who've emphasized the value of...

Categories: Behind the scenes

Tagged As: Amazon, Marketing / promotion, Penny Sansevieri