What to do about those one-star reviews

Posted on March 29, 2020 at 12:00 PM by Sadye Scott-Hainchek

We’re taking no stance on whether to read bad reviews (though we’ve certainly shared others’ opinions from both sides of...

Categories: Behind the scenes

Tagged As: Reader reviews, The Book Designer

What to consider if you want to use a pen name

Posted on March 28, 2020 at 12:00 PM by Sadye Scott-Hainchek

In David Kudler's opinion, most arguments for using a pen name boil down to two reasons: privacy or market segmentation....

Categories: Behind the scenes

Tagged As: Marketing / promotion, The Book Designer

Ready to turn your author blog into an author website?

Posted on March 24, 2020 at 9:40 AM by Sadye Scott-Hainchek

If your author blog also serves as your homepage, you may want to consider Nate Hoffelder’s latest website advice. Namely,...

Categories: Behind the scenes

Tagged As: Social media and websites, The Book Designer, The Digital Reader

The Book Designer: 5 reasons to start an author blog (and how to do it right)

Posted on March 14, 2020 at 12:00 PM by Sadye Scott-Hainchek

Many of us around the world are finding ourselves with more time at home on our hands as we limit...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Social media and websites, The Book Designer

The 4 essential pieces of your author branding statement

Posted on February 27, 2020 at 3:00 PM by Sadye Scott-Hainchek

Creativity coach Beth Barany says the best author branding statements have four main ingredients. Once you’ve nailed that recipe, you’ll...

Categories: Behind the scenes

Tagged As: Marketing / promotion, The Book Designer

Marketing guru: Put your characters on social media

Posted on January 26, 2020 at 12:00 PM by Sadye Scott-Hainchek

We promise we’re not looking to add more social media tasks to your plate. But Sandra Beckwith of Build Book...

Categories: Behind the scenes

Tagged As: Characters, Marketing / promotion, Social media and websites, The Book Designer

5 steps to writing or revising your author brand's tagline

Posted on January 23, 2020 at 9:19 AM by Sadye Scott-Hainchek

Have you written your author tagline — one that you feel proud to share? If the answer to both of...

Categories: Behind the scenes

Tagged As: Marketing / promotion, The Book Designer

The Book Designer's best advice from 2019

Posted on January 12, 2020 at 12:00 PM by Sadye Scott-Hainchek

It’s hard — okay, make that downright near impossible — to make sure you don’t miss anything of value when...

Categories: Behind the scenes

Tagged As: Cover design, Marketing / promotion, Social media and websites, The Book Designer, The business of writing

4 sales techniques to help you sell more books

Posted on January 4, 2020 at 12:00 PM by Sadye Scott-Hainchek

Ah, January — the month in which we’re all exhausted by the holidays and ready to ride out the winter...

Categories: Behind the scenes

Tagged As: Marketing / promotion, The Book Designer

Authors, be brave in 2020

Posted on January 1, 2020 at 12:00 PM by Sadye Scott-Hainchek

When you look back at 2019, are you filled with pride for the effort you put forth, gains you made,...

Categories: Behind the scenes

Tagged As: Motivational, The Book Designer