We recommend scheduling your promotion as early as possible, especially if you have a specific date in mind.
Popular genres and dates often fill weeks or even months in advance. Booking early gives you the best chance of securing your preferred promotion date.
For Free Ebook Promotions, we generally recommend scheduling your promotion on the first day your book is free. This gives your book the greatest opportunity to receive additional exposure while it remains free and helps maximize reader discovery throughout your promotion.
For Bargain Ebook Promotions, we recommend ensuring your discounted price begins before your scheduled promotion date and remains active for the entire promotion.
Planning ahead also gives you plenty of time to verify your retailer links, promotion dates, pricing, and book information before your promotion begins.