Absolutely. Many authors promote the same book multiple times over its lifetime.
Some authors schedule promotions to introduce new readers to the first book in a series, while others periodically promote backlist titles to maintain visibility or support the release of a new book.
Before scheduling another promotion, consider whether anything has changed since your previous one. For example, you may have:
- Updated your cover.
- Revised your book description.
- Received additional reviews.
- Expanded to additional ebook retailers.
- Released a new book in the series.
- Changed your marketing goals.
Repeating a promotion isn't simply about reaching the same readers again. Because our readership continues to grow and our newsletters are personalized, repeat promotions can introduce your book to readers who may not have seen it previously.
If you're unsure when your book is eligible for another promotion or which type of promotion makes the most sense next, we're always happy to help.