Every promotion is different, so there isn't a single number of clicks that every book should expect.
The number of clicks your promotion receives depends on many factors, including:
- Your book's genre.
- How many readers subscribe to that genre.
- Whether your book is available at multiple retailers.
- How long your book remains free.
- Your cover, title, and book description.
- Reader interest on any given day.
It's also important to remember that your scheduled promotion date is just the beginning. If your book remains free, it may continue appearing in additional newsletters, allowing it to reach new readers over several days. For that reason, we recommend evaluating your promotion over its entire free period rather than focusing only on the first day's results.
Rather than comparing your promotion to someone else's, we encourage you to focus on whether your promotion helped you reach your goals—whether that's introducing readers to a new series, increasing downloads, growing your readership, or boosting visibility for your book.