Your scheduled promotion date is just one part of your overall promotion.
If your book remains free after its scheduled promotion date, it may continue to receive additional newsletter appearances while it remains eligible. This allows your promotion to continue reaching new readers even after the guaranteed promotion date has passed.
After your promotion concludes, we'll send you follow-up emails summarizing your promotion and making it easy to schedule another promotion if you'd like. As our reporting tools continue to evolve, these summaries will provide additional insights into your promotion's performance over time.
Many authors find that the full impact of a promotion extends beyond a single day as readers continue discovering, downloading, and recommending their books.
For that reason, we recommend evaluating your promotion over its entire free period rather than judging its success based only on the first day's results.