Make the most out of your review strategy

Craig Tuch, founder of Hidden Gems review service, doesn’t mind if you choose to gather your own reviews versus hiring a company like his.

He does, however, want you to make the most of whatever review-seeking route you choose.

To maximize the value of all those free copies you hand out, he has some tips on how to pique readers’ interest enough, how to make sure they’re the right readers (not just any old readers), and how not to sacrifice sales for reviews.

Tuch’s advice can be found in a guest post on Joanna Penn’s blog.