Posted on 08/02/2019 at 10:49 AM by Sadye Scott-Hainchek

You can “pants” all you want when it comes to writing, but on the marketing side, you really ought to be a plotter.

(If you have oodles of discretionary money and a shortage or total inability to plan, by all means, spend as you go along ... but also realize how rare you are!)

Boni Wagner-Stafford, an author and nonfiction writing coach, shares how to set objectives for your marketing and how to determine them in a guest post on Jane Friedman’s blog.

Categories: Behind the scenes

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