Posted on 11/18/2019 at 08:24 AM by Guest Author
Advertising books this time of year is a wise move, as interest in books tends to increase. Get tips on setting up your holiday book promotion today.
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Many authors think that a holiday book promotion isn’t worth running. They believe that people don’t read or buy books around the holidays because they’re so busy.
It’s true that schedules tend to fill up quickly between Thanksgiving and New Year’s Day, but there are plenty of individuals who take the opportunity to sit down and unwind with a good book.
And if you’re not advertising books this time of year, you’re missing out on the chance to bring in those individuals as new readers.
Further, many people receive gift cards during the holiday season, which they then use to purchase items they enjoy, such as books.
So by running a holiday book promotion that extends into the month of January, you can give individuals the chance to pick up a great read (or two) for themselves as a bonus present.
Let’s debunk this myth once and for all by taking a look at book-buying trends during the holiday season…
According to Google Trends, each of the following online searches has experienced at least a modest spike between the months of November and January for the past five years:
Google Trends report for the search term “books” over the past five years.
Google Trends report for the search term “Kindle” over the past five years.
There are a few possible explanations for this increased interest in book-related searches during the holiday season…
Those who have time off work are looking for reading material for themselves.
People traveling during the holidays are searching for books to read on the plane or in the car… Or maybe to take a break from listening to Uncle George’s wild conspiracy theories.
Individuals are hunting for books and reading devices to give as holiday gifts.
Parents are exploring reading options for their children during the holiday break.
You may be thinking, “Sure, people are searching for books, but are they really buying? Will setting up a holiday book promotion actually help me sell more books?”
Yes, they are. And yes, it will.
Now is the time to set up your holiday book promotion…
Though advertising books this time of year may seem intimidating (after all, people are being bombarded by ads online), you have a good chance of success if you take the right approach.
So, consider applying the following tips to your own holiday book promotion.
1. Start As Early As Possible.
To ensure a successful seasonal book promotion, you need to plan it out carefully and execute it as soon as possible. Black Friday and Cyber Monday are when a lot of holiday sales are made, so you should begin broadcasting information about your book(s) at least a week or two beforehand.
It’s also worth noting that you may want to extend your promotion into January, as those who receive gift cards, cash, and reading devices the previous month often purchase books a few weeks later.
2. Offer the First Book in a Series for Free.
If you’ve written a series, you’ll have a better chance of getting current fans to invest in a digital or physical box set. But if you also want to bring in new readers, you should consider offering the first book for free.
This is a great tactic, as it allows readers to “test out” an author’s work before they buy. In fact, a survey conducted by The Fussy Librarian revealed that 83% of respondents purchased an ebook from an author after enjoying a free book by the same author.
Want to give away the first book in your series to new readers? You can always sign up to promote your free ebook in our newsletter!
3. Include Holiday-Themed Messaging in Social Media Posts.
You may think that posting about your holiday book promotion is a waste of time, given that people experience social media overload this time of year, but it’s actually an extremely effective tactic.
Think about it…
Current fans who see that you’re advertising books may not only make a purchase but also share your posts. As a result, you can gain greater exposure and generate additional sales.
So, post on each of your platforms. Include holiday-themed messaging to announce preorder opportunities, well-wishes, special editions, etc.
4. Use Your Email List to Your Advantage.
Newsletters are great for getting the word out about new releases and specials. Around this time of year, you should include information about your holiday book promotion in the broadcasts you send to email subscribers.
Let them know…
What titles are available
What formats are available
What discounts you’re offering
How long the special will last
Don’t have an email list? You can always sign up to promote your free ebook in our newsletter!
Advertising books this holiday season can help you get more eyes on your work during a popular time of year. If you don’t run a holiday book promotion, you’re missing out on a great opportunity.
So, start working on a plan today, and discover the impact holiday sales can have on your success as an author!
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