Posted on 05/05/2022 at 08:53 AM by Sadye Scott-Hainchek

The upside to Kristine Kathryn Rusch having watched a few movies with bad endings is that it helped inspire a business musings blog post. 

And it’s on a sales technique that she hasn’t blogged about – nor did she include it in her book Discoverability.

The topic? Book endings and how important they are, not just for your craft, but for your author business.

In a nutshell, Rusch says that while readers can move past a mediocre ending, they almost certainly won’t shrug off an actively bad one.

And that means they won’t pick up another book from you, unless you’re among their go-to authors and they see it as a fluke.

Rusch covers the general principles of a strong ending and a few genre-specific features in that post.

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