The scientific approach to storytelling 

Some people learn or retain information better when they know the "why" behind a concept or rule.

Those people who also write will probably enjoy a recent post from author/editor/book coach Susan DeFreitas.

Based on the work of other storytelling experts, she's shared a list of three key storytelling techniques and the neuroscience behind their power on Jane Friedman's blog.

Related posts 

• 4 tips on making your reader feel a character's emotions 

• The one emotion that your novel must inspire in readers