Posted on March 23, 2023 at 10:58 AM by Sadye Scott-Hainchek

The publishing experts we follow have plenty of business and marketing advice to offer.

Here are the ones that we thought were can't-miss for our authors:

  • TikTok’s influence on the books market is small but growing: Nielsen’s latest Books & Consumers survey found that one in four book buyers used TikTok or BookTok last year, accounting for almost 90 million book purchases (The Bookseller via The Passive Voice).

  • How can I avoid lawsuits when writing memoir?: Editor and coach Lisa Cooper Ellison addresses an author's concerns over possible legal action from people they mention in their memoir (Jane Friedman).

  • The ultimate guide to building your author brand online: Penny Sansevieri explains — or reminds you — what an author brand is and why it's important before listing six steps to take to establish one (Author Marketing Experts).

  • Copyright in the news: The Alliance of Independent Authors provides quick looks at a number of recent copyright-related news stories, including library ebook bills and guidance on AI (ALLi).

  • Patreon changes and me: Kristine Kathryn Rusch finally tackled the Patreon revamp she had been putting off for years, and the changes in crowdfunding attitudes and uses since then astonished her (Kris Rusch).

Categories: Behind the scenes

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