Posted on June 16, 2025 at 2:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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What authors gain from live events: ALLi author-members share the benefits they've taken away from attending live events despite having so much information available online (Alliance of Independent Authors).
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The power of author book-signing events: Penny Sansevieri focuses on one specific kind of in-person event — the book signing — and how to make the most of the opportunities it offers (Author Marketing Experts).
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Book discoverability in an age of AI: Joanna Penn discusses generative engine optimization — i.e., whether and how artificial intelligence finds your work online — with podcaster Thomas Umstattd Jr. (The Creative Penn).
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Self-publishing news: Dan Holloway covers two artificial intelligence updates in his roundup of news relevant to indie authors (Alliance of Independent Authors).
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Member Q&A podcast: Among the questions handled in this episode is whether an author should try to turn their book into a TV or movie series (Alliance of Independent Authors).
Categories: Behind the scenes