Posted on December 29, 2025 at 2:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Write your book like you'd run a startup: Programmer and writer Pete Millspaugh explains how the principles of launching and growing a business apply to the process of conceiving, writing, and selling a book (Jane Friedman).
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10 book marketing campaigns that drive real results: None of Penny Sansevieri's suggested campaigns require a huge investment, and all of them have a clearly stated goal, timeline, explanation for why they work, and a simple example (Author Marketing Experts).
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Modern media readiness for today's authors: Sansevieri reminds authors that the days of a formal interview for TV, radio, or print media are gone, in this lesson on building and sustaining visibility in the digital era (Author Marketing Experts).
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Ebook preorders will soon show a reading sample: Here's what KDP authors need to know about the ability to show (or not show) an excerpt from their ebooks' preorders, a change that goes live the week of January 12 (Amazon).
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Producing affordable audiobooks with AI assistance: ALLi's Anna Featherstone interviews the co-founder of a company that offers AI-powered audiobook creation assistance about how authors can record audio titles without breaking their budget (Alliance of Independent Authors).
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New coalition forms to tackle AI copyright challenges: Dan Holloway reports on the Copymight Coalition's formation and its two primary objectives (Alliance of Independent Authors).
Categories: Behind the scenes